B2B Brand
Customizing Your Branding & Pricing Strategies to the Needs of Your Customers
Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….
Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains
As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions…
Evolve Your Brand Architecture
Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are…
The Increasing Value of Brand in B2B Markets
In business-to-business (B2B) markets, brand often does not receive as much attention as it should. Many…
B2B Brand Architecture: How to Build Value in a Changing Marketplace
Greater commoditization, the expansion of credible low-cost competitors, increasing variety and complexity of offerings, and the…
How to Develop an Effective B2B Brand Strategy
Effective brand strategy is critical for business success. Companies in the B2C world make this abundantly…
Brand Strategy for Supplier of Electrical Components
The Challenge: Our client, a supplier of electrical components marketed through numerous product brands, was looking…
Ten Key Roles of a B2B Corporate Marketing Function
Several months ago a senior marketing executive from a global business-to-business corporation shared the following experience:…
Developing a Brand Positioning for A Large Equipment Manufacturer
The Challenge: A manufacturer of heavy duty equipment was looking to unify its business, and better…