Customer-Focus
Global Provider of IT Infrastructure Solutions Accelerates Capture of Market Share and Sales Growth Beyond Plan
The Challenge: A global provider of IT infrastructure solutions needed to better understand the opportunity for its…
Growth Strategy: Steps to a Structured Decision
Business-to-business (B2B) companies are frequently pressured to identify the next business or market in which they can succeed…
Growth Strategy for Premium Switchgear Manufacturer Provides Strategic Direction and Sound Business Planning
The Challenge: A manufacturer of premium medium voltage switchgear needed to align stakeholders and present its Board…
Security Solutions Provider Adopts Channel Strategy to Grow in the Aftermarket
The Challenge: A leading security solutions provider had high market share in new construction, but was struggling…
Security Solutions Provider Gains Better Position in the Aftermarket
The Challenge: A leading security products and solutions provider had previously engaged Blue Canyon to build an…
Ingredient Supplier Makes Cultural Shift to Become More Customer Focused
The Challenge: A leading supplier in the food and beverage industry was looking to create a more…
Leading Global Manufacturer Looks to Increase U.S. Market Share in Outdoor Power Equipment Aftermarket
The Challenge: A worldwide leading manufacturer of premium engine devices was interested in increasing market share…
Growth Strategy for a Leading Process Automation Technology Provider
The Challenge: A leading process automation technology provider needed to decide if it made strategic sense to add…
Tap Into Your Aftermarket’s Growth Potential
For certain organizations the aftermarket[1] can be an afterthought, with many companies choosing to invest their…
Tap Into Your Aftermarket's Growth Potential
For certain organizations the aftermarket[1] can be an afterthought, with many companies choosing to invest their…
Analyzing Customer Chains to Open New Opportunities: Moving the Needle
Finding new growth or expansion opportunities can feel like looking for a needle in a haystack….
Unlocking the Power of Data Analytics
ISBM’s[1] Winter Meeting was all around Analysis, Analytics, and Answers. Charlie Peters, Senior Executive Vice President of…
How to Measure Customer Focus
Business-to-business (B2B) organizations are increasingly seeing the benefits of becoming more customer-focused and its resulting positive…
The Case for Organic Growth
With U.S. companies having a lot of cash on the balance sheets and financing availability, the…
Is it Time to Rethink Segmentation?
Knowing your market is fundamental to developing a growth strategy. Knowing the different customers that make…
With the Market Returning, How Do You Ensure You Get Your Share?
While the U.S. economy is growing in a lower gear, it is important for U.S business-to-business companies…
Becoming More Customer-centric
For business-to-consumer (B2C) companies, customer-centric thinking is the norm. Because B2C companies know that impulse and…
Global Automotive Supplier Realizes Greater Market Share Potential
The Challenge: A leading global supplier of automotive interiors engaged Blue Canyon to develop measurement frameworks to…
Five Trends to Track in 2015 (and What C-level Executives Need to Know)
If you’re like most business executives, by now you’ve probably seen your fair share of 2015…
Anticipating the Future is Key to Thinking through Strategy
The non-recovery, recovery across the world has been a challenge. The consensus in the United States…
Beyond Familiar and Emerging Markets: Are Frontier Markets Right for Your Growth Strategy?
Since the Great Recession, dramatic changes have occurred in centers of growth around the world. As…
Why Segmentation Should Matter to High-Tech Suppliers
In today’s hyper-competitive market where technological solutions seem to advance at the speed of light, high-tech…
Measuring the Market: The Foundation of a Strong Growth Strategy
Blue Canyon frequently addresses a number of growth topics, ranging from channel strategies to pricing. One…
Three Building Blocks for Solid Growth Strategy
Are you confused by or unaware of the size of your available market? Are you seeing…
Customer Chains: The Key to Unlocking New Opportunities
Customer chains are a straightforward construct that many organizations could benefit from if managed and understood…
A Strategy Diagnostic: How to Optimize the Success of Your Go-to-Market and Get-to-Market Efforts
When it comes to devising and implementing a business growth strategy, those responsible for strategic planning,…
Growth Choices: Which Business Units Offer the Greatest Potential?
The lyrics to The Gambler focus on choices: “Know when to hold ’em, know when to…
Houston We’ve Got a Problem
The phrase used as the title to this article, taken from the communication by the crew…
Simple Answers and Hard Tasks
Former President Ronald Reagan once said, “There are no easy answers, but there are simple answers.”…
Newton Was the One Who Asked 'Why?'
I recently had the opportunity to work with a client that had decided to implement a…