Product/Offering

Position businesses for profitable growth

How to Navigate 2022 and Beyond: Anticipate. Adapt. Accelerate – Revisited

Sun Tzu once wrote, “In the midst of chaos, there is also opportunity.” As the pandemic-disrupted…

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3 paths to innovation-driven growth

3 Paths to Innovation-Driven Growth During Economic Uncertainty

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take…

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Boost ROI: Tie Product Management to Growth

Boost Your ROI: Tie Product Management to Growth Goals

The Challenge: Disappointing Returns on Product Investments We have 8 new product lines to move to…

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What is a Nascent Market and Is it For You?

Urban Air Mobility (UAM) has created significant buzz over the past few years. Since The Jetsons…

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How to Pave the Way for Your High-Tech Solution

How to Pave the Way for Your High-Tech Solution

You’re in the construction industry, and you’ve got a new product with cutting-edge technology. However, you’re…

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3 Pillars of a Winning Strategy

3 Pillars of a Winning Strategy: How to Drive Growth Over Time

When laying the foundations for profitable growth, short-term thinking can only get you so far. Capturing…

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What’s Your Recession Playbook?

Recently a client asked Blue Canyon, “There is a lot of uncertainty right now – we’ve…

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Old Way New Way

Do You Need to Transform Your Business Model?

When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…

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B2B Distribution: Supplier Sourcing Strategies, Pt. 2

In part 2 of our blog B2B Distribution: Optimizing Your Product Portfolio, we identify 3 supplier…

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B2B Distribution Optimizing Your Product Portfolio

B2B Distribution: Optimizing Your Product Portfolio, Pt. 1

As a distributor in business-to-business (B2B) markets, expanding your product portfolio may seem like the quickest…

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US market entry into water industry

Manufacturer Considers US Market Entry into Water Industry

Challenge: An international plumbing fixture manufacturer had developed a new, revolutionary bathroom fixture technology that integrates…

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Launching a Revolutionary New Product

Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 2)

In Pt. 2, we continue with a closer look at the 3 key questions to ask…

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Launching a Revolutionary Product

Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 1)

What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential…

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Expanding Your Product Portfolio for Price-Sensitive Segments

The Strategic Rationale for Expanding Your Product Portfolio to Serve More Price-Sensitive Segments

Various market pressures can lead business-to-business (B2B) companies with premium offerings to expand their product portfolios…

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Product Portfolio Strategies for Price-Sensitive Segments

Look Before You Leap: Product Portfolio Strategies for Price-Sensitive Segments

Often companies believe it will be easy to expand their offerings into more price-sensitive segments, assuming…

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B2B Service Company Customer Relationship Advantage

How B2B Service Companies Can Drive Growth Through a Customer Relationship Advantage

As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There’s…

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Business Services B2B Customer Relationships

Business Services: Building Successful B2B Customer Relationships

As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There…

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Specialty Chemicals New Market Entry

New Market Offering Leads to Immediate Hundredfold Increase in Operational Margins for Specialty Chemicals Company

Challenge: A specialty chemicals company and supplier of premium additives to the paints and coatings industry was…

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IIoT Strategy

How to Define an Industrial Internet of Things (IIoT) Strategy

Industrial Internet of Things (IIoT), the fascinating vision of a world in which all manner of…

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IIoT

Understanding Your Place in the Industrial Internet of Things (IIoT) Supply Network

The Internet of Things (IoT)—that fascinating vision of a world in which all manner of devices,…

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Commercializing Your IoT Offering

Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address

In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…

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Digital Transformation IoT

Digital Transformation: How to Commercialize Your Breakthrough Internet of Things (IoT) Offer

An overabundance of trend setting technology platforms—from eCommerce to the Internet of Things (IoT) with data…

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B2B Business Services Customer Chains

B2B Business Services: Mapping the Customer Chain

In the B2B business services world, change is common. Markets experience change in the form of…

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B2B Business Services

Incorporating Blue Canyon’s Growth Lessons into B2B Business Services

We have written extensively on the strategic challenge of identifying and taking advantage of new growth…

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Internet of Things (IoT) Monetization Commercialization

The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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The Impact of Internet of Things (IoT) on Manufacturing IoT Acceleration and Key Challenges to Address, Pt. 2

The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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Internet of Things IoT Strategy

The Impact of Internet of Things (IoT) on Manufacturing: Defining a Strategy, Pt. 1

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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A Security Solutions Manufacturer Addresses Potential Disruptors in New Construction Market

Challenge: A security solutions manufacturer wanted to better understand the potential disruptors and changes underway in…

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Internet of Things

Creating Success Stories from the Internet of Things

It’s rare that a day goes by without seeing an article in the business press about…

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Manufacturer Recognizes Value in Technology to Drive New Business Model

The Challenge: A leading manufacturer recognized the value that would be created for a variety of parties,…

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