Product/Offering
3 Paths to Innovation-Driven Growth During Economic Uncertainty
As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take…
Boost Your ROI: Tie Product Management to Growth Goals
The Challenge: Disappointing Returns on Product Investments We have 8 new product lines to move to…
What is a Nascent Market and Is it For You?
Urban Air Mobility (UAM) has created significant buzz over the past few years. Since The Jetsons…
How to Pave the Way for Your High-Tech Solution
You’re in the construction industry, and you’ve got a new product with cutting-edge technology. However, you’re…
3 Pillars of a Winning Strategy: How to Drive Growth Over Time
When laying the foundations for profitable growth, short-term thinking can only get you so far. Capturing…
What’s Your Recession Playbook?
Recently a client asked Blue Canyon, “There is a lot of uncertainty right now – we’ve…
Do You Need to Transform Your Business Model?
When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…
B2B Distribution: Supplier Sourcing Strategies, Pt. 2
In part 2 of our blog B2B Distribution: Optimizing Your Product Portfolio, we identify 3 supplier…
B2B Distribution: Optimizing Your Product Portfolio, Pt. 1
As a distributor in business-to-business (B2B) markets, expanding your product portfolio may seem like the quickest…
Manufacturer Considers US Market Entry into Water Industry
Challenge: An international plumbing fixture manufacturer had developed a new, revolutionary bathroom fixture technology that integrates…
Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 2)
In Pt. 2, we continue with a closer look at the 3 key questions to ask…
Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 1)
What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential…
The Strategic Rationale for Expanding Your Product Portfolio to Serve More Price-Sensitive Segments
Various market pressures can lead business-to-business (B2B) companies with premium offerings to expand their product portfolios…
Look Before You Leap: Product Portfolio Strategies for Price-Sensitive Segments
Often companies believe it will be easy to expand their offerings into more price-sensitive segments, assuming…
How B2B Service Companies Can Drive Growth Through a Customer Relationship Advantage
As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There’s…
Business Services: Building Successful B2B Customer Relationships
As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There…
New Market Offering Leads to Immediate Hundredfold Increase in Operational Margins for Specialty Chemicals Company
Challenge: A specialty chemicals company and supplier of premium additives to the paints and coatings industry was…
How to Define an Industrial Internet of Things (IIoT) Strategy
Industrial Internet of Things (IIoT), the fascinating vision of a world in which all manner of…
Understanding Your Place in the Industrial Internet of Things (IIoT) Supply Network
The Internet of Things (IoT)—that fascinating vision of a world in which all manner of devices,…
Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address
In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…
Digital Transformation: How to Commercialize Your Breakthrough Internet of Things (IoT) Offer
An overabundance of trend setting technology platforms—from eCommerce to the Internet of Things (IoT) with data…
B2B Business Services: Mapping the Customer Chain
In the B2B business services world, change is common. Markets experience change in the form of…
Incorporating Blue Canyon’s Growth Lessons into B2B Business Services
We have written extensively on the strategic challenge of identifying and taking advantage of new growth…
The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: Defining a Strategy, Pt. 1
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
A Security Solutions Manufacturer Addresses Potential Disruptors in New Construction Market
Challenge: A security solutions manufacturer wanted to better understand the potential disruptors and changes underway in…
Creating Success Stories from the Internet of Things
It’s rare that a day goes by without seeing an article in the business press about…
Manufacturer Recognizes Value in Technology to Drive New Business Model
The Challenge: A leading manufacturer recognized the value that would be created for a variety of parties,…
How Many Product Options Should Customers Have?
In today’s world, you can order your coffee in a number of different sizes: small, medium,…