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As one of the innovators of business-to-business growth strategy, we have executed hundreds of engagements across more than 30 industries around the globe. We help our clients identify and take advantage of new growth opportunities and discover how to create and capture more value from existing businesses.

What we do defines us. How we do it differentiates us. Why we do it drives us.

Learn more about how Blue Canyon Partners helps companies drive profitable growth

New Growth Opportunities

Identify and take advantage of new growth opportunities

• Identify and enter new markets

• Develop adjacencies

• Assess strategic merger and acquisition targets

• Build new business models

• Define new products/services/offerings

• Expand globally

Create and Capture Value

Create and capture more value from existing businesses

• Redefine corporate and business unit strategy

• Redesign marketing and customer strategy

• Build more effective segmentation and value proposition

• Optimize products/services/offerings portfolio

• Improve pricing effectiveness

• Upgrade channel design

• Develop major customer relationships

INSIGHTS THAT MOVE BUSINESS FORWARD

Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains

As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions can make a substantial contribution. Effective decisions about brands…

Shaping the Perspective of Your Customer’s Experience

Leading academics, business researchers, and practitioners from best practice companies often conclude that paying attention to the quality of your customer’s experience is essential. Customer…

5 Key Themes in B2B eCommerce

Although eCommerce has been a disruptive force across many business-to-consumer (B2C) markets, for many business-to-business (B2B) companies it has not been top of mind. This…

How to Succeed with Chinese B2B Customers Today

A number of our business-to-business (B2B) clients are now needing to take a long-term look at their operations in China with fresh eyes. It’s not…

Unlearning Untruths: Finding New Ways to Drive Profitable Growth

The concept of unlearning bad habits came up at a recent conference. Speakers and participants alike noted the pressures that were now in place for…

The Strategic Rationale for Expanding Your Product Portfolio to Serve More Price-Sensitive Segments

Various market pressures can lead business-to-business (B2B) companies with premium offerings to expand their product portfolios into more price-sensitive segments. However, launching a lower-priced offering…