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As one of the innovators of business-to-business growth strategy, we have executed hundreds of engagements across more than 30 industries around the globe. We help our clients identify and take advantage of new growth opportunities and discover how to create and capture more value from existing businesses.

What we do defines us. How we do it differentiates us. Why we do it drives us.

Learn more about how Blue Canyon Partners helps companies drive profitable growth

New Growth Opportunities

Identify and take advantage of new growth opportunities

• Identify and enter new markets

• Develop adjacencies

• Assess strategic merger and acquisition targets

• Build new business models

• Define new products/services/offerings

• Expand globally

Create and Capture Value

Create and capture more value from existing businesses

• Redefine corporate and business unit strategy

• Redesign marketing and customer strategy

• Build more effective segmentation and value proposition

• Optimize products/services/offerings portfolio

• Improve pricing effectiveness

• Upgrade channel design

• Develop major customer relationships

INSIGHTS THAT MOVE BUSINESS FORWARD

New Strategies for the New China

Business executives are now being forced to look at long-term operations in China with fresh eyes. It’s not the same country they entered 20 years…

Is Price Conflict Disrupting Your Strategic Account Relationships?

Imagine that your company has put in place a bold new plan for growth. The plan involves opening a new channel to market–selling through big…

How to Create Positive Pricing Experiences

Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about delighting your customers with a steep discount—we’re referring to…

Look Before You Leap: Product Portfolio Strategies for Price-Sensitive Segments

Often companies believe it will be easy to expand their offerings into more price-sensitive segments, assuming if they can develop and successfully sell premium, highly-featured…

The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2

In Pt. 1 of this series, we introduced a business executive who reached out to Blue Canyon after reading CoDestiny and explained that he and…

The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1

After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive reached out and explained that he and his firm…