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As one of the innovators of business-to-business growth strategy, we have executed hundreds of engagements across more than 30 industries around the globe. We help our clients identify and take advantage of new growth opportunities and discover how to create and capture more value from existing businesses.

What we do defines us. How we do it differentiates us. Why we do it drives us.

Learn more about how Blue Canyon Partners helps companies drive profitable growth

New Growth Opportunities

Identify and take advantage of new growth opportunities

• Identify and enter new markets

• Develop adjacencies

• Assess strategic merger and acquisition targets

• Build new business models

• Define new products/services/offerings

• Expand globally

Create and Capture Value

Create and capture more value from existing businesses

• Redefine corporate and business unit strategy

• Redesign marketing and customer strategy

• Build more effective segmentation and value proposition

• Optimize products/services/offerings portfolio

• Improve pricing effectiveness

• Upgrade channel design

• Develop major customer relationships

INSIGHTS THAT MOVE BUSINESS FORWARD

How to Thrive in a Disruptive World

More and more business-to-business (B2B) markets are undergoing dramatic transformation, upending entire market structures, and threatening the status quo. And there is no doubt that…

How to Get Extraordinary Customer Insights

What is good insight from a B2B customer and how do you get it? Voice of Customer (VOC) surveys are everywhere. Even the Department of Motor…

Digital Solutions are Sweeping through the Cleaning Industry: Applying Lessons Learned to Your Industry

Across many industries, manufacturers and distributors are seeking approaches to create successful digital strategies. The cleaning industry—involving suppliers of large, complex equipment (e.g., filtration systems),…

Asking Good Questions Leads to Having Best-in-Class Customers

In a workshop with a client’s supply chain executives, we were discussing the attributes of a best-in-class customer. An executive provided her definition: “Big orders,…

Accelerate Top- and Bottom-Line Growth with an Effective Pricing Strategy

Pricing is a powerful lever to accelerate top- and bottom-line growth. A well thought out pricing improvement strategy drives revenue growth that drops directly to…

Customizing Your Branding & Pricing Strategies to the Needs of Your Customers

Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets. Unlike consumer markets, B2B markets usually have complex customer…