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As one of the innovators of business-to-business growth strategy, we have executed hundreds of engagements across more than 30 industries around the globe. We help our clients identify and take advantage of new growth opportunities and discover how to create and capture more value from existing businesses.

What we do defines us. How we do it differentiates us. Why we do it drives us.

Learn more about how Blue Canyon Partners helps companies drive profitable growth

New Growth Opportunities

Identify and take advantage of new growth opportunities

• Identify and enter new markets

• Develop adjacencies

• Assess strategic merger and acquisition targets

• Build new business models

• Define new products/services/offerings

• Expand globally

Create and Capture Value

Create and capture more value from existing businesses

• Redefine corporate and business unit strategy

• Redesign marketing and customer strategy

• Build more effective segmentation and value proposition

• Optimize products/services/offerings portfolio

• Improve pricing effectiveness

• Upgrade channel design

• Develop major customer relationships

INSIGHTS THAT MOVE BUSINESS FORWARD

How to Define Your B2B eCommerce Model

For business-to-business (B2B) suppliers, eCommerce means more than “selling online.” While a disruptive force to contend with, eCommerce enables B2B companies to reach new markets,…

Understanding the Approach to a Successful Digital Strategy

Internet of Things (IoT) has become a key topic across a wide range of industries, and business-to-business (B2B) leading companies have already invested in, or…

Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 2)

In Pt. 2, we continue with a closer look at the 3 key questions to ask of a revolutionary, new product. To read Pt. 1,…

Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 1)

What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential to change the way a business operates, or the…

New, Disruptive Technologies & Trends in Your Industry: Hype or Reality?

New, disruptive technologies and trends can provide opportunities for growth. But as an enterprise or business unit leader, how do you know if the trend…

3 Goals to Successfully Listen to the Marketplace

At a recent suppliers’ conference, one of our clients looked at the phones, tablets, and laptops covering the tables and raised a provocative question, “We…