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As one of the innovators of business-to-business growth strategy, we have executed hundreds of engagements across more than 30 industries around the globe. We help our clients identify and take advantage of new growth opportunities and discover how to create and capture more value from existing businesses.

What we do defines us. How we do it differentiates us. Why we do it drives us.

Learn more about how Blue Canyon Partners helps companies drive profitable growth

New Growth Opportunities

Identify and take advantage of new growth opportunities

• Identify and enter new markets

• Develop adjacencies

• Assess strategic merger and acquisition targets

• Build new business models

• Define new products/services/offerings

• Expand globally

Create and Capture Value

Create and capture more value from existing businesses

• Redefine corporate and business unit strategy

• Redesign marketing and customer strategy

• Build more effective segmentation and value proposition

• Optimize products/services/offerings portfolio

• Improve pricing effectiveness

• Upgrade channel design

• Develop major customer relationships

INSIGHTS THAT MOVE BUSINESS FORWARD

Launching a Revolutionary Product in a Slow-Changing Market, Pt. 1: Who to Target? What to Charge? When to Launch?

What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential to change the way a business operates, or the…

New, Disruptive Technologies & Trends in Your Industry: Hype or Reality?

New, disruptive technologies and trends can provide opportunities for growth. But as an enterprise or business unit leader, how do you know if the trend…

3 Goals to Successfully Listen to the Marketplace

At a recent suppliers’ conference, one of our clients looked at the phones, tablets, and laptops covering the tables and raised a provocative question, “We…

How to Thrive in a Disruptive World

More and more business-to-business (B2B) markets are undergoing dramatic transformation, upending entire market structures, and threatening the status quo. And there is no doubt that…

How to Get Extraordinary Customer Insights

What is good insight from a B2B customer and how do you get it? Voice of Customer (VOC) surveys are everywhere. Even the Department of Motor…

Digital Solutions are Sweeping through the Cleaning Industry: Applying Lessons Learned to Your Industry

Across many industries, manufacturers and distributors are seeking approaches to create successful digital strategies. The cleaning industry—involving suppliers of large, complex equipment (e.g., filtration systems),…