Events

Remaining Innovative in a Disrupted Ecosystem

SAMA's Annual Conference

Blue Canyon Partners Axel Leichum, Partner, and Laura Putnam, Consultant, led an engaging presentation on Remaining Innovative in a Disrupted Ecosystem on...

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Why It May Be Time to Rethink Segmentation

MAPI

As B2B manufacturers become more complex and stakeholders evolve and become more diverse, segmentation becomes more complicated...

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Challenges of Establishing SAM in Emerging Markets

SAMA's Annual Conference

Highlight leading practices in channel design and management, and includes anecdotes that strategic account managers can learn from as they evaluate how...

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Product-focused to Customer-focused: Bringing the Strategic Account Organization Into the Product Development Process

SAMA's Annual Conference

Slides from an engaging panel discussion during the Strategic Account Management Association’s Annual Conference ....

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Becoming More Customer-centric

 
B2B companies across diverse industries are increasingly seeing the benefits of being more customer-centric as a way to drive customer loyalty, and many have goals to do exactly that....

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Building a customer focused organization

 
Atlee Valentine Pope on January 21 presented to 20 senior executives at a food and beverage meeting on Building a Customer-Focused Organization....

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Overcoming Your Growth Challenges

 
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, addressed an audience of nearly 200 wholesalers at a national wholesaler conference this month...

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Western views on investments in china

The First Capital Summit Forum in China

Blue Canyon Partners Principal David Hartman this past September was invited to speak at The First Capital Summit Forum in China...

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Defining the customer experience to inform value based pricing

MAPI

Blue Canyon Partners Principal Axel Leichum on September 18 presented to MAPI's Division and Marketing Councils...

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Pricing Trends and Tools: How Companies Set Prices to Optimize Business Outcomes

MAPI

Blue Canyon Partners Principal Axel Leichum during a June 18 webinar to FORTUNE 1000 senior executives presented the...

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Around the World in 18 Minutes

SAMA

At this year's 50th Annual SAMA Conference, Blue Canyon Partners Principal David Hartman delivered an intriguing look towards where...

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Managing Complex Channel Relationships While Creating Value for End Customers

SAMA

Blue Canyon Partners Principal, David Hartman, in May moderated a concurrent session at the Strategic Account ...

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International Traders of Iowa | Growing Business in a Changing World

 
President and CEO of Blue Canyon Partners, Atlee Valentine Pope, on April 17 delivered a presentation to the International Traders of Iowa....

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About Blue Canyon Partners - A B2B Management Consulting Firm

 
A brief overview of Blue Canyon Partners, a B2B management consulting firm that helps clients with their growth...

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Got Growth? Growing Business in a Changing World

SAMA

Decelerating growth, a more insular economic strategy, rising costs and new regulations are changing China's...

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Ten Best Practices for Today's B2B Marketers

 
Have you ever brought an idea forward to your company’s leadership that was fact-based and customer-driven, but that didn’t get any buy-in? ...

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Channel Lessons From Other Environments

 
Atlee Valentine Pope on October 16 gave a presentation on best-in-class channel strategies....

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Doing Business in China: Where Are We Headed?

 Journal of Commerce webcast

Blue Canyon Partners’ China Practice Director David G. Hartman on October 1 spoke about where business in China is headed during...

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