Marketing & Customer Strategy
Manufacturer Considers US Market Entry into Water Industry
Challenge: An international plumbing fixture manufacturer had developed a new, revolutionary bathroom fixture technology that integrates…
New Market Offering Leads to Immediate Hundredfold Increase in Operational Margins for Specialty Chemicals Company
Challenge: A specialty chemicals company and supplier of premium additives to the paints and coatings industry was…
A Major Security Provider Develops an eCommerce Sales Growth Strategy
Challenge: A major security solutions and products provider with a strong distribution network experienced eCommerce sales…
A Security Solutions Manufacturer Addresses Potential Disruptors in New Construction Market
Challenge: A security solutions manufacturer wanted to better understand the potential disruptors and changes underway in…
Combating Downward Pricing Pressures with a Value-Based Approach
Challenge: A Tier 1 Automotive Supplier has historically enjoyed premium pricing for its products, but in…
Managing Distribution Channels and Relationships
Challenge: A supplier of packaging products sought to increase its market share, while deepening its relationship…
Growth Strategy for Data Aggregator in the Electrical Industry
The Challenge: An electrical industry data aggregator needed to evaluate the future viability of its business…
Customer Relationship Assessment for Industrial Supplier
The Challenge: A large, global industrial supplier engaged Blue Canyon to conduct a deep-dive relationship assessment on…
Growth Strategy Identifies a Nearly $400MM Market Opportunity for Food & Beverage Packaging Supplier
Challenge: A leading private equity firm engaged Blue Canyon Partners to develop an aggressive growth strategy…
A Supplier to the Automotive Industry Employs a Value-Based Pricing Model to Grow its Global Position
The Challenge: A leading supplier to the automotive industry needed to grow its global position in…
Medical Diagnostic Technology Supplier Adopts Value-Based Pricing Strategy for New Product
The Challenge: An innovative molecular diagnostic technology supplier was preparing to launch a new product and…
Manufacturer Recognizes Value in Technology to Drive New Business Model
The Challenge: A leading manufacturer recognized the value that would be created for a variety of parties,…
Security Solutions Provider Adopts Channel Strategy to Grow in the Aftermarket
The Challenge: A leading security solutions provider had high market share in new construction, but was struggling…
Global Healthcare Product Manufacturer Maximizes Profitability with New Strategic Pricing Tool
The Challenge: A global in vitro diagnostic solution provider needed help assessing its current pricing strategy…
Appliance Manufacturer Overcomes Channel Disruption with Strategic Account
Challenge: An appliance manufacturer faced disruption in its retail channel at the same time one of its…
Home Appliance Manufacturer Increases Market Penetration
The Challenge: A leading home appliance manufacturer sought to increase U.S. residential market penetration. While the client…
Global FORTUNE 500 Ingredients Manufacturer Finds the Right Recipe for Strategic Account Management Success
The Challenge: A global FORTUNE 500 ingredients manufacturer engaged Blue Canyon to help develop a more integrated…
Growing Market Share in the Process Automation Market
The Challenge: Our client wanted to grow its market share to double digits in five years…
Telecommunications Component Supplier Seeks to Improve A Major Customer Relationship
The Challenge: Our client, a components supplier, wanted to significantly improve its relationship with a major…
A Collaborative Assessment of Business Opportunities for An Office Products Supplier
Challenge: An office products supplier and its largest customer had an interdependent relationship, but the pair…
Relationship Management Strategy for a Supplier to the Oil & Gas Industry
The Challenge: Our client, a supplier of automation technology and solutions, wanted to significantly improve its…
An Electrical Equipment Manufacturer Seeks to Reduce Lost Bids and Increase Business
The Challenge: A large manufacturer of electrical equipment was losing an alarming percentage of bids for…
Targeting Market Segments for Supplies Wholesaler
The Challenge: Our client, a wholesaler of supplies to various resellers, was looking to evaluate and…
Benchmarking Dealer Programs for an Agriculture Equipment Manufacturer
The Challenge: Our client, a leading agriculture equipment manufacturer, faced an intense marketplace, confronting prominent competitors…
Expanding The Market For High Tech Devices
The Challenge: Our client acquired a company that manufactured an extremely expensive, high tech piece of…
Develop a Proactive Major Customer Relationship
The Challenge: Our client serves a fast-paced industry with short product cycles and rapid innovation. Its…
Build Competencies for Success with Major Customers
The Challenge: As a major supplier to the automotive industry, our client produces several key vehicle…
Collaborate with Customers on Value Creation
The Challenge: Our clients annual sales volume and business is heavily concentrated with a small number…
Understand Pricing Realities Across Market Segments
The Challenge: Our client manufactures and sells products that are incorporated into various types of equipment…
Respond to the Competition
The Challenge: Our client’s business involves competing for long-term contracts under which they would operate for…