Marketing & Customer Strategy

Specialty Chemicals New Market Entry

New Market Offering Leads to Immediate Hundredfold Increase in Operational Margins for Specialty Chemicals Company

Challenge: A specialty chemicals company and supplier of premium additives to the paints and coatings industry was...

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A Major Security Provider Develops an eCommerce Sales Growth Strategy

Challenge: A major security solutions and products provider with a strong distribution network experienced eCommerce sales...

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A Security Solutions Manufacturer Addresses Potential Disruptors in New Construction Market

Challenge: A security solutions manufacturer wanted to better understand the potential disruptors and changes underway in...

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Combating Downward Pricing Pressures with a Value-Based Approach

Challenge: A Tier 1 Automotive Supplier has historically enjoyed premium pricing for its products, but in...

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Managing Distribution Channels and Relationships

Challenge: A supplier of packaging products sought to increase its market share, while deepening its relationship...

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Growth Strategy for Data Aggregator in the Electrical Industry

The Challenge: An electrical industry data aggregator needed to evaluate the future viability of its business...

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Customer Relationship Assessment for Industrial Supplier

The Challenge: A large, global industrial supplier engaged Blue Canyon to conduct a deep-dive relationship assessment on...

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A Supplier to the Automotive Industry Employs a Value-Based Pricing Model to Grow its Global Position

The Challenge: A leading supplier to the automotive industry needed to grow its global position in...

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Medical Diagnostic Technology Supplier Adopts Value-Based Pricing Strategy for New Product

The Challenge: An innovative molecular diagnostic technology supplier was preparing to launch a new product and...

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Manufacturer Recognizes Value in Technology to Drive New Business Model

The Challenge: A leading manufacturer recognized the value that would be created for a variety of parties,...

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Security Solutions Provider Adopts Channel Strategy to Grow in the Aftermarket

The Challenge: A leading security solutions provider had high market share in new construction, but was struggling...

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Global Healthcare Product Manufacturer Maximizes Profitability with New Strategic Pricing Tool

The Challenge: A global in vitro diagnostic solution provider needed help assessing its current pricing strategy...

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Appliance Manufacturer Overcomes Channel Disruption with Strategic Account

Challenge: An appliance manufacturer faced disruption in its retail channel at the same time one of its...

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Home Appliance Manufacturer Increases Market Penetration

The Challenge: A leading home appliance manufacturer sought to increase U.S. residential market penetration. While the client...

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Global FORTUNE 500 Ingredients Manufacturer Finds the Right Recipe for Strategic Account Management Success

The Challenge: A global FORTUNE 500 ingredients manufacturer engaged Blue Canyon to help develop a more integrated...

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Growing Market Share in the Process Automation Market

The Challenge: Our client wanted to grow its market share to double digits in five years...

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Telecommunications Component Supplier Seeks to Improve A Major Customer Relationship

The Challenge: Our client, a components supplier, wanted to significantly improve its relationship with a major...

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A Collaborative Assessment of Business Opportunities for An Office Products Supplier

Challenge: An office products supplier and its largest customer had an interdependent relationship, but the pair...

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Relationship Management Strategy for a Supplier to the Oil & Gas Industry

The Challenge: Our client, a supplier of automation technology and solutions, wanted to significantly improve its...

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An Electrical Equipment Manufacturer Seeks to Reduce Lost Bids and Increase Business

The Challenge: A large manufacturer of electrical equipment was losing an alarming percentage of bids for...

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Targeting Market Segments for Supplies Wholesaler

The Challenge: Our client, a wholesaler of supplies to various resellers, was looking to evaluate and...

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Benchmarking Dealer Programs for an Agriculture Equipment Manufacturer

The Challenge: Our client, a leading agriculture equipment manufacturer, faced an intense marketplace, confronting prominent competitors...

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Expanding The Market For High Tech Devices

The Challenge: Our client acquired a company that manufactured an extremely expensive, high tech piece of...

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Develop a Proactive Major Customer Relationship

The Challenge: Our client serves a fast-paced industry with short product cycles and rapid innovation. Its...

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Build Competencies for Success with Major Customers

The Challenge: As a major supplier to the automotive industry, our client produces several key vehicle...

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Collaborate with Customers on Value Creation

The Challenge: Our clients annual sales volume and business is heavily concentrated with a small number...

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Understand Pricing Realities Across Market Segments

The Challenge: Our client manufactures and sells products that are incorporated into various types of equipment...

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Respond to the Competition

The Challenge: Our client’s business involves competing for long-term contracts under which they would operate for...

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Manage Channel Conflict

The Challenge: As a major supplier to the construction environment, our client’s products are visible across...

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