Marketing & Customer Strategy

US market entry into water industry

Manufacturer Considers US Market Entry into Water Industry

Challenge: An international plumbing fixture manufacturer had developed a new, revolutionary bathroom fixture technology that integrates…

Read More...
Specialty Chemicals New Market Entry

New Market Offering Leads to Immediate Hundredfold Increase in Operational Margins for Specialty Chemicals Company

Challenge: A specialty chemicals company and supplier of premium additives to the paints and coatings industry was…

Read More...

A Major Security Provider Develops an eCommerce Sales Growth Strategy

Challenge: A major security solutions and products provider with a strong distribution network experienced eCommerce sales…

Read More...

A Security Solutions Manufacturer Addresses Potential Disruptors in New Construction Market

Challenge: A security solutions manufacturer wanted to better understand the potential disruptors and changes underway in…

Read More...

Combating Downward Pricing Pressures with a Value-Based Approach

Challenge: A Tier 1 Automotive Supplier has historically enjoyed premium pricing for its products, but in…

Read More...

Managing Distribution Channels and Relationships

Challenge: A supplier of packaging products sought to increase its market share, while deepening its relationship…

Read More...

Growth Strategy for Data Aggregator in the Electrical Industry

The Challenge: An electrical industry data aggregator needed to evaluate the future viability of its business…

Read More...

Customer Relationship Assessment for Industrial Supplier

The Challenge: A large, global industrial supplier engaged Blue Canyon to conduct a deep-dive relationship assessment on…

Read More...

A Supplier to the Automotive Industry Employs a Value-Based Pricing Model to Grow its Global Position

The Challenge: A leading supplier to the automotive industry needed to grow its global position in…

Read More...

Medical Diagnostic Technology Supplier Adopts Value-Based Pricing Strategy for New Product

The Challenge: An innovative molecular diagnostic technology supplier was preparing to launch a new product and…

Read More...

Manufacturer Recognizes Value in Technology to Drive New Business Model

The Challenge: A leading manufacturer recognized the value that would be created for a variety of parties,…

Read More...

Security Solutions Provider Adopts Channel Strategy to Grow in the Aftermarket

The Challenge: A leading security solutions provider had high market share in new construction, but was struggling…

Read More...

Global Healthcare Product Manufacturer Maximizes Profitability with New Strategic Pricing Tool

The Challenge: A global in vitro diagnostic solution provider needed help assessing its current pricing strategy…

Read More...

Appliance Manufacturer Overcomes Channel Disruption with Strategic Account

Challenge: An appliance manufacturer faced disruption in its retail channel at the same time one of its…

Read More...

Home Appliance Manufacturer Increases Market Penetration

The Challenge: A leading home appliance manufacturer sought to increase U.S. residential market penetration. While the client…

Read More...

Global FORTUNE 500 Ingredients Manufacturer Finds the Right Recipe for Strategic Account Management Success

The Challenge: A global FORTUNE 500 ingredients manufacturer engaged Blue Canyon to help develop a more integrated…

Read More...

Growing Market Share in the Process Automation Market

The Challenge: Our client wanted to grow its market share to double digits in five years…

Read More...

Telecommunications Component Supplier Seeks to Improve A Major Customer Relationship

The Challenge: Our client, a components supplier, wanted to significantly improve its relationship with a major…

Read More...

A Collaborative Assessment of Business Opportunities for An Office Products Supplier

Challenge: An office products supplier and its largest customer had an interdependent relationship, but the pair…

Read More...

Relationship Management Strategy for a Supplier to the Oil & Gas Industry

The Challenge: Our client, a supplier of automation technology and solutions, wanted to significantly improve its…

Read More...

An Electrical Equipment Manufacturer Seeks to Reduce Lost Bids and Increase Business

The Challenge: A large manufacturer of electrical equipment was losing an alarming percentage of bids for…

Read More...

Targeting Market Segments for Supplies Wholesaler

The Challenge: Our client, a wholesaler of supplies to various resellers, was looking to evaluate and…

Read More...

Benchmarking Dealer Programs for an Agriculture Equipment Manufacturer

The Challenge: Our client, a leading agriculture equipment manufacturer, faced an intense marketplace, confronting prominent competitors…

Read More...

Expanding The Market For High Tech Devices

The Challenge: Our client acquired a company that manufactured an extremely expensive, high tech piece of…

Read More...

Develop a Proactive Major Customer Relationship

The Challenge: Our client serves a fast-paced industry with short product cycles and rapid innovation. Its…

Read More...

Build Competencies for Success with Major Customers

The Challenge: As a major supplier to the automotive industry, our client produces several key vehicle…

Read More...

Collaborate with Customers on Value Creation

The Challenge: Our clients annual sales volume and business is heavily concentrated with a small number…

Read More...

Understand Pricing Realities Across Market Segments

The Challenge: Our client manufactures and sells products that are incorporated into various types of equipment…

Read More...

Respond to the Competition

The Challenge: Our client’s business involves competing for long-term contracts under which they would operate for…

Read More...