Overcome Your Growth Challenges By Helping Your Customers Overcome Theirs

Create value for your customers and capture value for your shareholders by unlocking the secrets of your customer chains. This thought provoking book by two global strategy experts offers a proven approach for solving a company’s most difficult growth challenges.

Delivering actionable advice for any business, CoDestiny shows how firms can create alignment with their customers, suppliers, and channel partners, resulting in shared success for all.

About

Solve your most difficult growth challenges by unlocking the secrets of the customer chain.

This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains.

CoDestiny goes far beyond theory by presenting unique ideas, approaches, and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans.

Relying on decades of real world experience working with global manufacturers, distributors, and service providers, the authors illustrate their growth maximization techniques with powerful case studies. Examples from such industries as electronics, building systems, packaging, telecommunications, and vehicles illustrate how firms that create a win for their customers can deliver rewards to their own shareholders.

The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. They show how firms can create alignment with their customers, suppliers, and channel partners, resulting in shared successes for all. Follow the sure path to tremendous growth with CoDestiny.

Authors

ATLEE VALENTINE POPE

Atlee has worked with global business-to-business executives and private equity firms, co-authored more than 50 papers, and has been a guest speaker at numerous business and university events. Before co-founding and building Blue Canyon Partners, Atlee served in leadership roles in several start-up ventures and was a vice president in global corporate finance with First Chicago. Atlee earned an MBA from Northwestern University Kellogg School of Management and a BA from the University of the South in Sewanee, Tennessee.

GEORGE F. BROWN, JR.

George F. Brown, Jr., is cofounder of Blue Canyon Partners, where his practice allows him to contribute to solving clients’ business-to-business growth challenges. Prior to Blue Canyon, George held senior leadership roles in a number of organizations, including DRI/McGraw-Hill and ICF Kaiser International, and he served as the Theodore Roosevelt Professor of Economics at the U.S. Naval War College. He has published extensively in academic and business journals and testified frequently before Congress. George received his MS in Industrial Administration and his PhD in Economics from Carnegie Mellon University.

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