Marketing and Customer Strategy

Deliver profitable growth

When an organization is underperforming, it is hard to determine whether the strategy was flawed, implementation has failed, or if it was a combination of both. We help clients redesign their marketing and customer strategies to return to profitable growth. Conversely, when a new opportunity emerges it is critical to determine the optimal marketing and customer strategy to maximize returns to the business

After hundreds of engagements, we’ve seen many business-to-business companies struggle with poor results, suboptimal business performance, strategy implementation challenges, and stagnant growth. We can help you get to the bottom of what is required to build a winning growth strategy and define the action plans to execute it. Our comprehensive, fact-based approach to marketing and customer strategy can thoroughly diagnose the causes, define the strategy and implementation gaps, and recommend corrective actions. Our approach is attuned to understanding ever-changing market dynamics, and how these changes impact you and your customer’s business. Regardless of whether you use our proprietary diagnostic tools as a starting point or if you have a specific area within your go-to-market strategy or get-to-market implementation plan that requires improvement, we help return your business to profitable growth.

Clients also look to us for guidance when new growth opportunities emerge, whether it be market entry, new product introduction, new business model implementation, major customer development, or integration of acquisitions. In these situations, getting the initial marketing and customer strategy right is critical for achieving success and maximizing the potential for growth and returns. At the same time, developing the right strategy can be more challenging as new growth opportunities often involve markets, offerings, business models, or customers that a business is not as familiar with. After decades of experience working across a myriad of industries and companies, combined with our market-driven, fact-based approach, we help clients build winning marketing and customer strategies to take full advantage of their growth opportunities.

In addition to marketing and customer strategy, we provide focused expertise in the following areas: