Blog
3 Paths to Innovation-Driven Growth for the Post-Pandemic World
As the COVID-19 downturn recedes and our economy begins to slowly rebound many B2B executives want…
Boost Your ROI: Tie Product Management to Growth Goals
The Challenge: Disappointing Returns on Product Investments We have 8 new product lines to move to…
How to Navigate the New Normal: Accelerate.
If you have been following along with our Anticipate, Adapt and Accelerate series, you have already…
How to Navigate the New Normal: Adapt.
The spring of 2020 ushered in numerous unexpected shocks. The COVID-19 pandemic, business shutdowns, civil unrest,…
How to Navigate the New Normal: Anticipate.
To successfully manage over the last few months, business leaders applied a playbook developed from lessons…
Where Do We Go From Here? Anticipate. Adapt. Accelerate.
Many economies are reopening. How fast they will recover is not clear. But what is clear…
Where Do We Go From Here? Get Ahead of the “New Normal”
As businesses start to emerge from the COVID-19 crisis, leaders need to look ahead to the…
Where Do We Go From Here? Go Where Your Customers Are: Online
Robust eCommerce capabilities are essential to best promote and sell your offering in these unusual times….
Where Do We Go From Here? Prepare for the Next Wave of COVID-19 Disruption
While timing will vary, the prospect of economies reopening post the COVID-19 pandemic is in sight….
Where Do We Go From Here? Protecting and Growing Revenue in the Short Term.
The COVID-19 pandemic and the measures governments have taken to address the pandemic have disrupted markets…
Where Do We Go From Here? Preparing to Capture Demand
Our recent insights on our perspective and what we are hearing regarding the COVID-19 crisis suggest…
Where Do We Go From Here? What We Are Hearing…
A couple of weeks ago we presented our thoughts on what a post COVID-19 world might…
Where Do We Go From Here? Our Perspective.
The COVID-19 outbreak is having an unprecedented impact across the globe, causing a public health crisis,…
Growing Share in Your Core Markets
More and more frequently, B2B companies are making it a strategic priority to grow in core…
Optimize Your Sales Force Design
For years we have advised clients across B2B industries on how to develop growth strategies and…
What is a Nascent Market and Is it For You?
Urban Air Mobility (UAM) has created significant buzz over the past few years. Since The Jetsons…
How to Pave the Way for Your High-Tech Solution
You’re in the construction industry, and you’ve got a new product with cutting-edge technology. However, you’re…
Is Your Sales Organization Equipped to Deliver Your Strategy?
Over the years at Blue Canyon we have worked closely with clients to develop strong growth…
3 Pillars of a Winning Strategy: How to Drive Growth Over Time
When laying the foundations for profitable growth, short-term thinking can only get you so far. Capturing…
Where to Go, and Why? How to Prioritize Your Opportunities
Business executives and managers face the same daunting questions every day: Where should I focus my…
How to Fight Off Fast-to-Market Low-Cost Competitors
It’s a well-known fact that companies who achieve success with high-value products are inevitably faced with…
Do You Need to Transform Your Business Model?
When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…
B2B Distribution: Supplier Sourcing Strategies, Pt. 2
In part 2 of our blog B2B Distribution: Optimizing Your Product Portfolio, we identify 3 supplier…
B2B Distribution: Optimizing Your Product Portfolio, Pt. 1
As a distributor in business-to-business (B2B) markets, expanding your product portfolio may seem like the quickest…
The 3 Key Objectives of an eCommerce Strategy
eCommerce drives profitable growth by expanding customer reach, reducing cost-to-serve, and creating differentiated customer experiences. Utilizing…
The Trade War with China
A major topic in many of our business discussions these days is the trade war with…
Understanding the Approach to a Successful Digital Strategy
Internet of Things (IoT) has become a key topic across a wide range of industries, and…
Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 2)
In Pt. 2, we continue with a closer look at the 3 key questions to ask…
Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 1)
What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential…
New, Disruptive Technologies & Trends in Your Industry: Hype or Reality?
New, disruptive technologies and trends can provide opportunities for growth. But as an enterprise or business…