Blog
The Trade War with China
A major topic in many of our business discussions these days is the trade war with...
Understanding the Approach to a Successful Digital Strategy
Internet of Things (IoT) has become a key topic across a wide range of industries, and...
Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 2)
In Pt. 2, we continue with a closer look at the 3 key questions to ask...
Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 1)
What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential...
New, Disruptive Technologies & Trends in Your Industry: Hype or Reality?
New, disruptive technologies and trends can provide opportunities for growth. But as an enterprise or business...
3 Goals to Successfully Listen to the Marketplace
At a recent suppliers’ conference, one of our clients looked at the phones, tablets, and laptops...
How to Thrive in a Disruptive World
More and more business-to-business (B2B) markets are undergoing dramatic transformation, upending entire market structures, and threatening...
How to Get Extraordinary Customer Insights
What is good insight from a B2B customer and how do you get it? Voice of Customer...
Asking Good Questions Leads to Having Best-in-Class Customers
In a workshop with a client’s supply chain executives, we were discussing the attributes of a...
Accelerate Top- and Bottom-Line Growth with an Effective Pricing Strategy
Pricing is a powerful lever to accelerate top- and bottom-line growth. A well thought out pricing...
Customizing Your Branding & Pricing Strategies to the Needs of Your Customers
Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets....
Shaping the Perspective of Your Customer’s Experience
Leading academics, business researchers, and practitioners from best practice companies often conclude that paying attention to...
5 Key Themes in B2B eCommerce
Although eCommerce has been a disruptive force across many business-to-consumer (B2C) markets, for many business-to-business (B2B)...
How to Succeed with Chinese B2B Customers Today
A number of our business-to-business (B2B) clients are now needing to take a long-term look at...
Unlearning Untruths: Finding New Ways to Drive Profitable Growth
The concept of unlearning bad habits came up at a recent conference. Speakers and participants alike...
The Strategic Rationale for Expanding Your Product Portfolio to Serve More Price-Sensitive Segments
Various market pressures can lead business-to-business (B2B) companies with premium offerings to expand their product portfolios...
How to Create Positive Pricing Experiences
Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about...
The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2
In Pt. 1 of this series, we introduced a business executive who reached out to Blue...
The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1
After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive...
The 4 Major Roadblocks of Digital Transformation in Industrials/ Manufacturing
Most business-to-business (B2B) manufacturing leaders understand the importance of digital transformation. They’re open to exploring how...
How to Utilize Non-Price Levers to Resolve Price Conflict
In our previous blog, The 4 Sources of Price Conflict, we introduced a company opening a...
Business Services: Building Successful B2B Customer Relationships
As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There...
The 4 Sources of Price Conflict
Your company has put in place a bold new plan for growth. The plan involves opening...
How to Define an Industrial Internet of Things (IIoT) Strategy
Industrial Internet of Things (IIoT), the fascinating vision of a world in which all manner of...
Evolving Your Brand Architecture With The Market
Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are...
Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address
In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to...
B2B Business Services: Mapping the Customer Chain
In the B2B business services world, change is common. Markets experience change in the form of...
Needs-Based Segmentation: Unlocking Growth
The foundation for any successful growth strategy is knowing your market. Unfortunately, many business-to-business (B2B) companies...
eCommerce Disruption in Business-to-Business Markets
The world of business-to-business (B2B) eCommerce is fast-evolving. B2B buyers are increasingly demanding the same online...
