Blog

Where to Go, and Why? How to Prioritize Your Opportunities

Business executives and managers face the same daunting questions every day: Where should I focus my…

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How to Fight Off Fast-to-Market Low-Cost Competitors

How to Fight Off Fast-to-Market Low-Cost Competitors

It’s a well-known fact that companies who achieve success with high-value products are inevitably faced with…

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Old Way New Way

Do You Need to Transform Your Business Model?

When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…

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B2B Distribution: Supplier Sourcing Strategies, Pt. 2

In part 2 of our blog B2B Distribution: Optimizing Your Product Portfolio, we identify 3 supplier…

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B2B Distribution Optimizing Your Product Portfolio

B2B Distribution: Optimizing Your Product Portfolio, Pt. 1

As a distributor in business-to-business (B2B) markets, expanding your product portfolio may seem like the quickest…

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eCommerce strategy

The 3 Key Objectives of an eCommerce Strategy

eCommerce drives profitable growth by expanding customer reach, reducing cost-to-serve, and creating differentiated customer experiences. Utilizing…

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The Trade Wars with China

The Trade War with China

A major topic in many of our business discussions these days is the trade war with…

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Digital Strategy

Understanding the Approach to a Successful Digital Strategy

Internet of Things (IoT) has become a key topic across a wide range of industries, and…

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Launching a Revolutionary New Product

Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 2)

In Pt. 2, we continue with a closer look at the 3 key questions to ask…

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Launching a Revolutionary Product

Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 1)

What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential…

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Disruptive Technologies & Trends

New, Disruptive Technologies & Trends in Your Industry: Hype or Reality?

New, disruptive technologies and trends can provide opportunities for growth. But as an enterprise or business…

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Listen to the Marketplace

3 Goals to Successfully Listen to the Marketplace

At a recent suppliers’ conference, one of our clients looked at the phones, tablets, and laptops…

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Digital Disruption Strategy

How to Thrive in a Disruptive World

More and more business-to-business (B2B) markets are undergoing dramatic transformation, upending entire market structures, and threatening…

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Customer Insights

How to Get Extraordinary Customer Insights

What is good insight from a B2B customer and how do you get it? Voice of Customer…

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Good Questions Best-in-Class Customers

Asking Good Questions Leads to Having Best-in-Class Customers

In a workshop with a client’s supply chain executives, we were discussing the attributes of a…

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Effective Pricing Improvement Strategy to Accelerate Growth

Accelerate Top- and Bottom-Line Growth with an Effective Pricing Strategy

Pricing is a powerful lever to accelerate top- and bottom-line growth. A well thought out pricing…

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Customizing Your Branding and Pricing Strategies to the Needs of Your Customers

Customizing Your Branding & Pricing Strategies to the Needs of Your Customers

Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….

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Customer Experience

Shaping the Perspective of Your Customer’s Experience

Leading academics, business researchers, and practitioners from best practice companies often conclude that paying attention to…

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5 Key Themes in B2B eCommerce

Although eCommerce has been a disruptive force across many business-to-consumer (B2C) markets, for many business-to-business (B2B)…

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5 Key Themes in B2B eCommerce

Although eCommerce has been a disruptive force across many business-to-consumer (B2C) markets, for many business-to-business (B2B)…

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Chinese B2B Customers

How to Succeed with Chinese B2B Customers Today

A number of our business-to-business (B2B) clients are now needing to take a long-term look at…

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New Ways to Drive Profitable Growth

Unlearning Untruths: Finding New Ways to Drive Profitable Growth

The concept of unlearning bad habits came up at a recent conference. Speakers and participants alike…

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Expanding Your Product Portfolio for Price-Sensitive Segments

The Strategic Rationale for Expanding Your Product Portfolio to Serve More Price-Sensitive Segments

Various market pressures can lead business-to-business (B2B) companies with premium offerings to expand their product portfolios…

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Positive Pricing Customer Experience

How to Create Positive Pricing Experiences

Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about…

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Capturing Value through Innovation Unsophisticated Customers

The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2

In Pt. 1 of this series, we introduced a business executive who reached out to Blue…

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Capturing Value through Innovation

The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1

After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…

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roadblocks digital transformation

The 4 Major Roadblocks of Digital Transformation in Industrials/ Manufacturing

Most business-to-business (B2B) manufacturing leaders understand the importance of digital transformation. They’re open to exploring how…

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Non-Price Levers

How to Utilize Non-Price Levers to Resolve Price Conflict

In our previous blog, The 4 Sources of Price Conflict, we introduced a company opening a…

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Business Services B2B Customer Relationships

Business Services: Building Successful B2B Customer Relationships

As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There…

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The 4 Sources of Price Conflict

The 4 Sources of Price Conflict

Your company has put in place a bold new plan for growth. The plan involves opening…

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