Corporate and Business Unit Strategy

Achieve full growth potential and maximize long-term value

Success today does not mean success tomorrow. In the dynamic world we live in and the demanding markets our clients participate in, business-to-business executives need to constantly be thinking about the current and future direction of their business.

Our market-driven approach for corporate and business unit strategy effectively identifies the growth opportunities and challenges that a business faces, by evaluating industry dynamics, changing customer needs, technology development, competitive forces, and other market considerations.

With clarity on how the market is expected to evolve, or the different ways the market could potentially evolve, and an assessment of the company’s core capabilities, assets, and current position, the different strategic options for a business can be defined and evaluated to determine where and how to best play.

Whether at the corporate or business unit level, we assess, inform, and develop growth strategies and action plans that thoroughly address all key aspects of a business and lay a solid foundation from which to implement. Our ideas and insights pull from our deep global experience working in complex, multi-stakeholder business-to-business environments. Combined with a firm that understands how all elements of an organizational growth strategy come together, you have a winning model for achieving full growth potential and maximizing long-term value.

In addition to advising on and developing overall corporate and business strategy for our clients, we provide focused expertise in the following areas:


  • How to drive success quickly in the new normal
    How to Navigate the New Normal: Accelerate.
    June 24, 2020 By Kevin Sarb, Principal If you have been following along with our Anticipate, Adapt and Accelerate series, you have already been thinking about the keys to anticipating what...
  • Adapt your strategy
    How to Navigate the New Normal: Adapt.
    June 12, 2020 By Atlee Valentine Pope, President and CEO The spring of 2020 ushered in numerous unexpected shocks. The COVID-19 pandemic, business shutdowns, civil unrest, high unemployment, and a volatile...
  • Understand how trends will affect your business model
    How to Navigate the New Normal: Anticipate.
    June 5, 2020 By Atlee Valentine Pope, President and CEO To successfully manage over the last few months, business leaders applied a playbook developed from lessons learned during the 2008-2009 downturn....