Building A Bric Growth Strategy
The Challenge: Our chemical manufacturing client primarily operated in a mature, developed world marketplace and needed to investigate growth options in India, China, Russia, and Brazil.
Assessment: Blue Canyon performed a data-driven market analysis to determine that the opportunities in India were not yet sufficient to justify building a plant. While the demand for our client’s product was large in China, the prospective customers were vertically integrated and produced their own supply. We found the Brazilian market to be extremely attractive while the Russian market was as expected, quite risky.
Strategic Solution: Blue Canyon proposed a comprehensive strategy to enter the Brazilian market based on the findings from the marketplace, challenging pre-existing assumptions about growth opportunity in India.
Results: The client has fully implemented the recommended strategy and early results from Brazil are quite encouraging.