Events
Remaining Innovative in a Disrupted Ecosystem
SAMA's Annual Conference
Blue Canyon Partners Axel Leichum, Partner, and Laura Putnam, Consultant, led an engaging presentation on Remaining Innovative in a Disrupted Ecosystem on...
Product-focused to Customer-focused: Bringing the Strategic Account Organization Into the Product Development Process
SAMA's Annual Conference
Slides from an engaging panel discussion during the Strategic Account Management Association’s Annual Conference ....
Becoming More Customer-centric
B2B companies across diverse industries are increasingly seeing the benefits of being more customer-centric as a way to drive customer loyalty, and many have goals to do exactly that....
Building a customer focused organization
Atlee Valentine Pope on January 21 presented to 20 senior executives at a food and beverage meeting on Building a Customer-Focused Organization....
Overcoming Your Growth Challenges
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, addressed an audience of nearly 200 wholesalers at a national wholesaler conference this month...
Defining the customer experience to inform value based pricing
MAPI
Blue Canyon Partners Principal Axel Leichum on September 18 presented to MAPI's Division and Marketing Councils...
Pricing Trends and Tools: How Companies Set Prices to Optimize Business Outcomes
MAPI
Blue Canyon Partners Principal Axel Leichum during a June 18 webinar to FORTUNE 1000 senior executives presented the...
Around the World in 18 Minutes
SAMA
At this year's 50th Annual SAMA Conference, Blue Canyon Partners Principal David Hartman delivered an intriguing look towards where...
Managing Complex Channel Relationships While Creating Value for End Customers
SAMA
Blue Canyon Partners Principal, David Hartman, in May moderated a concurrent session at the Strategic Account ...
International Traders of Iowa | Growing Business in a Changing World
President and CEO of Blue Canyon Partners, Atlee Valentine Pope, on April 17 delivered a presentation to the International Traders of Iowa....
Got Growth? Growing Business in a Changing World
SAMA
Decelerating growth, a more insular economic strategy, rising costs and new regulations are changing China's...
Ten Best Practices for Today's B2B Marketers
Have you ever brought an idea forward to your company’s leadership that was fact-based and customer-driven, but that didn’t get any buy-in? ...
Channel Lessons From Other Environments
Atlee Valentine Pope on October 16 gave a presentation on best-in-class channel strategies....