Product-Focused to Customer-Focused: Bringing the Strategic Accounts Organization into the Product Development Process

Blue Canyon Partners Principal David Hartman on May 6, 2015, led an engaging panel discussion during the Strategic Account Management Association’s Annual Conference. The panel discussed how the strategic accounts organization can bring new insights about solutions that cross product lines and overcome challenges in getting the voices of their customers heard when working in large, complex organizations. Panelists include Doni Riddle, Vice President of Global Strategic Accounts, Sherwin-Williams; Bernard Souche, Director of Health Systems, Medtronic; and, Tony Stanich, Vice President, Global Food and Beverage Corporate Accounts, Nalco.

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