Capturing Value through Innovation

Capturing Value through Innovation Unsophisticated Customers

The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2

In Pt. 1 of this series, we introduced a business executive who reached out to Blue…

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Capturing Value through Innovation

The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1

After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…

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