The Challenge: A private equity owner of an electrical manufacturer sought to determine the best market strategy to grow its newly acquired business.

Assessment: Blue Canyon examined market opportunities by geographic region and by key current and potential end markets. The study included quantitative analysis which assessed market economics, as well as qualitative interviews of prospective customers.

Strategic Solution: Blue Canyon recommended specific market sectors and states for growth opportunities. Our research revealed that the markets that the client had intended to pursue represented only ¼ of the scale of other regional opportunities. The client was able to reduce focus on less attractive sectors and pursue better opportunities.

Results: The client is implementing the recommended strategy and expects to double its revenues in 3 years.