iStock_000075372645_Large

An Agriculture and Road Building Machinery Manufacturer enters the China Market

The Challenge: Our client, a leading international machine building company, was seeking a way to successfully enter China’s agricultural and construction markets.

Assessment: Blue Canyon conducted a thorough investigation of China’s agricultural and road-building equipment markets, focusing particularly on the segments that assessed equipment quality and durability relative to price.  The investigation included various product segments, competitor service requirements, channels to market, and key factors that drive customer decisions. Blue Canyon concluded there are potential future opportunities in the construction markets, but that these might be hindered or complicated by the absence of formal channels to market. The agricultural markets, by contrast, are comprised of government agricultural extension stations that are well-organized and can serve as partners in distribution.

Strategic Solution: Our work delivered a highly-detailed strategy and implementation plan for our client that included: a consideration of which segments to focus on, a list of potential distributors in each prospective province, an evaluation of the brand images of various companies in the client’s region, and a number of other analyses.

Results: The client expanded its agricultural machinery business to China successfully focusing on certain segments.

Related Insights

exterior of glass office building background

Building Systems Manufacturer Explores Strategies for Growth in China

The Challenge: Blue Canyon’s client was a major participant in China’s building control market, but felt it was missing significant growth opportunities. Assessment: Blue Canyon...
Construction workers working on scaffolding

Identifying Acquisition Opportunities For Growth In China

The Challenge: Our client had a limited footprint in China and was looking to expand its presence there, with an ultimate goal of developing a...
Organic Crops Grow on Fertile Farm Field in California. Vegetables in a row, clear skies and mountains in the background.

Entering the Agriculture Equipment Market in China

Challenge: Blue Canyon’s client wanted a plan for successful entry into China’s agricultural and construction equipment markets. Assessment: Blue Canyon studied various China markets, particularly...
+
Industries
Across
+
Countries
+
Publications