SSUCv3H4sIAAAAAAAEAH2SQWvDMAyF74P9h+BzYE3TsrBjYTvvsFvZwXXURNSxgqV0lJL/PjtpmAtlt7zvSbKfnOvzU5apg2Y06i27RhU0WjuweC1ILuBVfuNQo5BHbSOMbJwcxaJlYOBkRLEu/THoYuk9YMNC5tS3JJQaRrvHRg09McrE+c7woDsW7CClx1BmUaeoJ1dvU8DtIAJ+Oi/yJIPRAk0Id5diWcx+1tli3C4uwVJfYFpHlpqLyhOXh0N03y0Y8eTQsFrcMf9n3G5gdMD88oFOOwOPhn4C9Rb+5s0f30tK3YAzlxhjTAJ6sKDnR9rPper0E5bRTYFvRWesgRKthxopWciZjLaxoUwm9x4NuiZpI2nBJ9qE34m6BDiS6SZqjqfqsP0oi7JYbapytSnX1eu2qoptSDn+AtkVouWmAgAA

Defining Market Structure and Opportunities for Value Creation for Utility Equipment Supplier

The Challenge: Our client, a supplier of switch equipment to the utility industry, was interested in detailing the market structure, size, and basis for value creation for its existing product lines.

Assessment: Through extensive research Blue Canyon outlined the structure and size of the client’s current market, including the end customer segments and the different channels to markets. In addition, Blue Canyon detailed the economic impact of the client’s equipment to the customer to identify value creation opportunities.

Strategic Solution: Blue Canyon provided the client with accurate market size estimates, recommendations on end customer segments to focus on, and identified the value creation opportunities which would have the greatest impact for customers.

Results: After Blue Canyon helped the client identify and understand the key questions and issues of the market, the client was able to effectively develop a growth strategy.

Related Insights

Female is holding the smart phone Blank transparent rectangle radiates from the screen smart phone. The rectangle is ready for your text. The automatic production line is in the background. All potential trademarks are rermoved.

Growth Strategy for a Leading Process Automation Technology Provider

The Challenge: A leading process automation technology provider needed to decide if it made strategic sense to add a new technology to its portfolio of metering offerings...
Interior car  turning lever car

Global Automotive Supplier Realizes Greater Market Share Potential

The Challenge: A leading global supplier of automotive interiors engaged Blue Canyon to develop measurement frameworks to better understand market and sales drivers and establish clear...
Blank, silver, power switch button ON OFF. Front view. 3D render illustration isolated on white background

Assessing Market Opportunities for a New Technology

The Challenge: Our client acquired a specialized firm with the belief that its product, a unique electrical switch technology, could be quickly commercialized and sold...