SSUCv3H4sIAAAAAAAEAH2SQWvDMAyF74P9h+BzYE3TsrBjYTvvsFvZwXXURNSxgqV0lJL/PjtpmAtlt7zvSbKfnOvzU5apg2Y06i27RhU0WjuweC1ILuBVfuNQo5BHbSOMbJwcxaJlYOBkRLEu/THoYuk9YMNC5tS3JJQaRrvHRg09McrE+c7woDsW7CClx1BmUaeoJ1dvU8DtIAJ+Oi/yJIPRAk0Id5diWcx+1tli3C4uwVJfYFpHlpqLyhOXh0N03y0Y8eTQsFrcMf9n3G5gdMD88oFOOwOPhn4C9Rb+5s0f30tK3YAzlxhjTAJ6sKDnR9rPper0E5bRTYFvRWesgRKthxopWciZjLaxoUwm9x4NuiZpI2nBJ9qE34m6BDiS6SZqjqfqsP0oi7JYbapytSnX1eu2qoptSDn+AtkVouWmAgAA

Defining Market Structure and Opportunities for Value Creation for Utility Equipment Supplier

The Challenge: Our client, a supplier of switch equipment to the utility industry, was interested in detailing the market structure, size, and basis for value creation for its existing product lines.

Assessment: Through extensive research Blue Canyon outlined the structure and size of the client’s current market, including the end customer segments and the different channels to markets. In addition, Blue Canyon detailed the economic impact of the client’s equipment to the customer to identify value creation opportunities.

Strategic Solution: Blue Canyon provided the client with accurate market size estimates, recommendations on end customer segments to focus on, and identified the value creation opportunities which would have the greatest impact for customers.

Results: After Blue Canyon helped the client identify and understand the key questions and issues of the market, the client was able to effectively develop a growth strategy.

Related Insights

Tractor fertilizes crops corn in spring

Pinpointing Growth Opportunities for An Agriculture Equipment Manufacturer

Challenge: An agricultural equipment manufacturer wanted to understand why it was seeing a slipping market share in one of its primary product categories. Blue Canyon...
iStock_000081640957_Large

A High-Tech Healthcare Equipment Supplier Looks to Counter Competition by Offering Solutions

The Challenge: Our client, a major provider of high-technology equipment to the healthcare market, was experiencing decreasing sales of its flagship equipment product line because...
The Rønland windmill farm near Thyborøn, Denmark. Shot using Tamron 17-50 f2.8 on a Canon EOS 350D

Market Exploration of Wind Power Market

The Challenge: Our client was looking to grow its business in the wind power market. Blue Canyon worked with the client to provide an in-depth...