Defining Market Structure and Opportunities for Value Creation for Utility Equipment Supplier

The Challenge: Our client, a supplier of switch equipment to the utility industry, was interested in detailing the market structure, size, and basis for value creation for its existing product lines.

Assessment: Through extensive research Blue Canyon outlined the structure and size of the client’s current market, including the end customer segments and the different channels to markets. In addition, Blue Canyon detailed the economic impact of the client’s equipment to the customer to identify value creation opportunities.

Strategic Solution: Blue Canyon provided the client with accurate market size estimates, recommendations on end customer segments to focus on, and identified the value creation opportunities which would have the greatest impact for customers.

Results: After Blue Canyon helped the client identify and understand the key questions and issues of the market, the client was able to effectively develop a growth strategy.

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