The Challenge: A leading manufacturer recognized the value that would be created for a variety of parties, by use of its remote diagnostic and predictive maintenance technology. The company engaged Blue Canyon to help develop a business model that would allow the company to sell more product and grow market share.

Assessment: Blue Canyon identified and presented various business models that have been applied in a number of high-value, content rich environments. Based on Blue Canyon’s prior work in value-added information products, the project team presented the pros and cons of each business model.

Strategic Solution: Blue Canyon identified and presented various business models that have been applied in a number of high-value, content rich environments. Based on Blue Canyon’s prior work in value-added information products, the project team presented the pros and cons of each business model.

Results: The client agreed with and implemented the business model Blue Canyon recommended.  It expects to achieve a first-mover advantage over the market, extend its reach into managing after-sale service, and, over time, gain revenue that is a large multiple of that from a product sale alone.