B2B Customers

A Guide to Building Share in Core Markets

Mitigate Your Growth Risks: A Guide to Building Share in Core Markets

It is often tempting to search for growth by entering adjacent markets, acquiring companies, developing new…

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Listen to the Marketplace

3 Goals to Successfully Listen to the Marketplace

At a recent suppliers’ conference, one of our clients looked at the phones, tablets, and laptops…

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Customer Insights

How to Get Extraordinary Customer Insights

What is good insight from a B2B customer and how do you get it? Voice of Customer…

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Good Questions Best-in-Class Customers

Asking Good Questions Leads to Having Best-in-Class Customers

In a workshop with a client’s supply chain executives, we were discussing the attributes of a…

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