Brand Position

Customizing Your Branding and Pricing Strategies to the Needs of Your Customers

Customizing Your Branding & Pricing Strategies to the Needs of Your Customers

Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….

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B2B Brand Strategy

Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains

As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions…

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Brand Architecture

Evolve Your Brand Architecture

Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are…

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