Brand Strategy
Customizing Your Branding & Pricing Strategies to the Needs of Your Customers
Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….
Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains
As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions…
The Increasing Value of Brand in B2B Markets
In business-to-business (B2B) markets, brand often does not receive as much attention as it should. Many…
B2B Brand Architecture: How to Build Value in a Changing Marketplace
Greater commoditization, the expansion of credible low-cost competitors, increasing variety and complexity of offerings, and the…