Customer Centricity
How B2B Service Companies Can Drive Growth Through a Customer Relationship Advantage
As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There’s…
Customer Experience: Coming Full Circle (Pt. 3)
Note: This article is part three of the series. The first article is “Customer Experience: Every…
Customer Experience: The Role of Company Culture (Pt. 2)
Note: This article is part two of the series. The first article is “Customer Experience: Every…
Four Pillars of Customer Focus
We operate in a fast-paced world where change seems to be a daily occurrence and competitors…
Does Customer Centricity Pay Off? An Assessment of the Benefits of Customer Centricity in B2B Organizations
Customer centricity has become a popular initiative implemented by B2B organizations, but few resources are available…
Bringing the Strategic Account Organization into the Product Development Process
A session I moderated at the Strategic Account Management Association focused on how to bring the…