White Paper

Does Customer Centricity Pay Off? An Assessment of the Benefits of Customer Centricity in B2B Organizations

Customer centricity has become a popular initiative implemented by B2B organizations, but few resources are available to assess whether or not the investment in such a strategy pays off. We share the results of a recent Blue Canyon study focused on understanding customer-centric initiatives and the investments associated with those initiatives, as well as both direct and indirect benefits.

Through this paper, we provide stories from industry leaders who championed such initiatives, the lessons they learned, and their advice on how to become more customer-centric.

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