Customer Segmentation
PE-Backed Home Décor Products Company Makes Quick Turnaround and Recaptures Market Share
Challenge: A PE-backed home décor products manufacturer with a strong position in the value segment and…
Medical Supplies Company Introduces Higher Value Offerings through Segmentation and Pricing Strategy
Challenge: A global medical supplies company was seeking to obtain sustainable bottom line growth by changing…
Evolve Your Brand Architecture
Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are…
Needs-Based Segmentation: Unlocking Growth
The foundation for any successful growth strategy is knowing your market. Unfortunately, many business-to-business (B2B) companies…