Customer Segmentation

Home Decor Products Manufacturer

PE-Backed Home Décor Products Company Makes Quick Turnaround and Recaptures Market Share

Challenge: A PE-backed home décor products manufacturer with a strong position in the value segment and…

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Medical Supplies Company

Medical Supplies Company Introduces Higher Value Offerings through Segmentation and Pricing Strategy

Challenge: A global medical supplies company was seeking to obtain sustainable bottom line growth by changing…

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Brand Architecture

Evolve Your Brand Architecture

Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are…

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Needs-Based Segmentation Unlocking Growth

Needs-Based Segmentation: Unlocking Growth

The foundation for any successful growth strategy is knowing your market. Unfortunately, many business-to-business (B2B) companies…

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