Product Offering

Boost ROI: Tie Product Management to Growth

Boost Your ROI: Tie Product Management to Growth Goals

The Challenge: Disappointing Returns on Product Investments We have 8 new product lines to move to…

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What’s Your Recession Playbook?

Recently a client asked Blue Canyon, “There is a lot of uncertainty right now – we’ve…

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Old Way New Way

Do You Need to Transform Your Business Model?

When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…

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Medical Supplies Company

Medical Supplies Company Introduces Higher Value Offerings through Segmentation and Pricing Strategy

Challenge: A global medical supplies company was seeking to obtain sustainable bottom line growth by changing…

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Expanding Your Product Portfolio for Price-Sensitive Segments

The Strategic Rationale for Expanding Your Product Portfolio to Serve More Price-Sensitive Segments

Various market pressures can lead business-to-business (B2B) companies with premium offerings to expand their product portfolios…

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Product Portfolio Strategies for Price-Sensitive Segments

Look Before You Leap: Product Portfolio Strategies for Price-Sensitive Segments

Often companies believe it will be easy to expand their offerings into more price-sensitive segments, assuming…

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