White Paper

eCommerce Strategy

How to Define Your B2B eCommerce Model

For business-to-business (B2B) suppliers, eCommerce means more than “selling online.” While a disruptive force to contend with, eCommerce enables B2B companies to reach new markets, create consumer-like experiences, and support the buyer’s journey—all leading to top- and/or bottom-line growth. But developing an effective eCommerce strategy requires answering the right questions and putting the right pieces in place to establish a foundation for success.

B2B suppliers can drive business results by setting clear eCommerce goals and making smart decisions on what role they and their channel partners will play in expanding their footprint in an increasingly digital world.

This white paper is written in collaboration with the Manufacturers Alliance for Productivity and Innovation (MAPI), leveraging insights from Blue Canyon’s clients and MAPI’s members on their eCommerce experience.

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