Setting the Foundation for an Effective B2B eCommerce Strategy
When it comes to eCommerce, it’s time for B2B suppliers to move from reactive to proactive. eCommerce can be a powerful lever to drive top- and/or bottom-line growth, enabling companies to reach new markets, take costs out of serving customers, and create differentiated customer experiences to capture market share; but, developing an effective eCommerce strategy requires answering the right questions and putting the right pieces in place to establish a foundation for success.
By setting clear goals, focusing on the buying journey, and making smart decisions on what role they and their channel partners will play, B2B suppliers can set the foundation for an effective eCommerce strategy to drive impactful business results.
This white paper is written in collaboration with the Manufacturers Alliance for Productivity and Innovation (MAPI), leveraging insights from Blue Canyon’s clients and MAPI’s members on their eCommerce experience.