Rapid Disruption and Power Dynamics

Fortify Your Business Against Rapid Change and Shifting Power Dynamics

Companies who achieve success with high-value products are inevitably faced with lower-priced competition when a new entrant comes along and creates a similar “good enough” product at a lower cost. The challenger consequently takes market share from the established leader and its channel partner. B2B suppliers of high-value products find it difficult to maintain the lead against the rising speed of disruption and shifting power dynamics between buyers and sellers.

This white paper explains why innovative manufacturers in the B2B space must actively and continuously monitor the market and the traditional and non-traditional channels to keep their organization ahead of the curve. Only then will they be able to maintain or grow their position whenever new channel dynamics arise and the speed of change increases.

Related Reading: eCommerce Disruption in B2B Markets

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