Businesses that touch the aftermarket most likely are dealing with a host of factors related to assessing and integrating a revitalized aftermarket strategy—increasingly complex end customer segments with different requirements, the need for speed when it comes to service times and delivery, and last, but not least, the emergence of alternative channels that challenge traditional go-to-market approaches. From the highest ranks of corporate leadership to those involved in day-to-day operations, business-to-business companies are looking to unfold ways in which growth can be accelerated in the aftermarket. In this white paper, Blue Canyon identifies several aftermarket trends, which, if capitalized on appropriately, can improve an organization’s ability to win in the aftermarket. The industry stories included provide perspective on areas to evaluate within a business.