In 2010, as the global economy began its rebound from the Great Recession, Blue Canyon Partners was in the midst of helping many of its clients identify growth opportunities in a changing world. This paper was written to inform and warn of a very different future in which familiar markets would no longer offer great growth prospects. Just over four years later, we again looked at the data and it reaffirmed our belief that developing markets need to be at the forefront of every global enterprises’ strategy.