Shopping cart and stationery within on gray background

A Collaborative Assessment of Business Opportunities for An Office Products Supplier

Challenge: An office products supplier and its largest customer had an interdependent relationship, but the pair was struggling to continue it in a positive manner due to distrust.

Assessment: Blue Canyon conducted a relationship assessment, provided customer chain and economic analysis of the supplier and the customer’s businesses, and defined opportunities that could be jointly pursued in the spirit of a win-win approach.

Strategic Solution: Blue Canyon determined sources of issues between the partners. Blue Canyon recommended implementing a system for monitoring the health of the relationship.

Results: The partners collaborated to develop a dashboard system involving a set of metrics for tracking the health of the relationship. Communication between the partners improved and the clients were able to identify some new profitable sales opportunities at a major retailer, as well as specific competitors the companies could work jointly to target.

Related Insights

managing-distribution-channels-and-relationships

Managing Distribution Channels and Relationships

Challenge: A supplier of packaging products sought to increase its market share, while deepening its relationship with a key distributor. The supplier sought to evaluate...
55 Gallon drums are stacked on pallets at an industrial chemical warehouse. A corrosive sticker is visible on one drum.

Customer Relationship Assessment for Industrial Supplier

The Challenge: A large, global industrial supplier engaged Blue Canyon to conduct a deep-dive relationship assessment on one of its major global customers. The company needed...