Global Automotive Supplier Realizes Greater Market Share Potential
The Challenge: A leading global supplier of automotive interiors engaged Blue Canyon to develop measurement frameworks to better understand market and sales drivers and establish clear market share measurements domestically and abroad.
Assessment: Blue Canyon conducted an in-depth analysis of various foreign and domestic markets to validate industry growth by geography and product application and the client’s position across market segments. Blue Canyon also conducted additional analysis of industry OEMs and integrated its findings with the segmented analysis to present future avenues of growth.
Strategic Solution: Blue Canyon identified growing markets and was able to clearly articulate potential areas of growth in regions that aligned with market trends.
Results: Blue Canyon’s work ultimately identified a much larger market share and market potential for the company than originally realized. As a result, the company was valued at a much higher price, making it an attractive prospect for investors and potential buyers.