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B2B Pricing in a Changed Economic Environment

Price Volatility – Supply Shocks and Demand Shocks Many demand patterns have shifted since the upheaval…

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Boost ROI: Tie Product Management to Growth

Boost Your ROI: Tie Product Management to Growth Goals

The Challenge: Disappointing Returns on Product Investments We have 8 new product lines to move to…

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Prepare for the Next Wave of COVID 19 Disruption

Where Do We Go From Here? Prepare for the Next Wave of COVID-19 Disruption

While timing will vary, the prospect of economies reopening post the COVID-19 pandemic is in sight….

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What’s Your Recession Playbook?

Recently a client asked Blue Canyon, “There is a lot of uncertainty right now – we’ve…

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Where to Go, and Why? How to Prioritize Your Opportunities

Business executives and managers face the same daunting questions every day: Where should I focus my…

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How to Fight Off Fast-to-Market Low-Cost Competitors

How to Fight Off Fast-to-Market Low-Cost Competitors

It’s a well-known fact that companies who achieve success with high-value products are inevitably faced with…

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Customizing Your Branding and Pricing Strategies to the Needs of Your Customers

Customizing Your Branding & Pricing Strategies to the Needs of Your Customers

Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….

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Positive Pricing Customer Experience

How to Create Positive Pricing Experiences

Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about…

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Capturing Value through Innovation

The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1

After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…

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Commercializing Your IoT Offering

Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address

In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…

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B2B Business Services Customer Chains

B2B Business Services: Mapping the Customer Chain

In the B2B business services world, change is common. Markets experience change in the form of…

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eCommerce Disruption

eCommerce Disruption in Business-to-Business Markets

The world of business-to-business (B2B) eCommerce is fast-evolving. B2B buyers are increasingly demanding the same online…

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M&A strategy

3 Essential Elements to a Successful M&A Strategy, Pt. 1

Most firms are motivated to consider M&A as an extension of their growth strategy as a way…

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Customer segmentation

Understanding the Shifts in Customer Segmentation

It’s important to establish needs-based segmentation for indirect and direct customers. As we have previously discussed,…

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Decision-Making Process

The Risks of Not Making a Decision—and How to Avoid Them

In private equity today, many management teams and their financial sponsors have collaborative relationships: the management…

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