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Boost Your ROI: Tie Product Management to Growth Goals
The Challenge: Disappointing Returns on Product Investments We have 8 new product lines to move to…
Where Do We Go From Here? Prepare for the Next Wave of COVID-19 Disruption
While timing will vary, the prospect of economies reopening post the COVID-19 pandemic is in sight….
What’s Your Recession Playbook?
Recently a client asked Blue Canyon, “There is a lot of uncertainty right now – we’ve…
Where to Go, and Why? How to Prioritize Your Opportunities
Business executives and managers face the same daunting questions every day: Where should I focus my…
How to Fight Off Fast-to-Market Low-Cost Competitors
It’s a well-known fact that companies who achieve success with high-value products are inevitably faced with…
Customizing Your Branding & Pricing Strategies to the Needs of Your Customers
Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….
How to Create Positive Pricing Experiences
Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about…
The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1
After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…
Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address
In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…
B2B Business Services: Mapping the Customer Chain
In the B2B business services world, change is common. Markets experience change in the form of…
eCommerce Disruption in Business-to-Business Markets
The world of business-to-business (B2B) eCommerce is fast-evolving. B2B buyers are increasingly demanding the same online…
3 Essential Elements to a Successful M&A Strategy, Pt. 1
Most firms are motivated to consider M&A as an extension of their growth strategy as a way…
Understanding the Shifts in Customer Segmentation
It’s important to establish needs-based segmentation for indirect and direct customers. As we have previously discussed,…
The Risks of Not Making a Decision—and How to Avoid Them
In private equity today, many management teams and their financial sponsors have collaborative relationships: the management…