B2B Growth Strategy

Position businesses for profitable growth

How to Navigate 2022 and Beyond: Anticipate. Adapt. Accelerate – Revisited

Sun Tzu once wrote, “In the midst of chaos, there is also opportunity.” As the pandemic-disrupted…

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B2B Pricing in a Changed Economic Environment

Price Volatility – Supply Shocks and Demand Shocks Many demand patterns have shifted since the upheaval…

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3 paths to innovation-driven growth

3 Paths to Innovation-Driven Growth During Economic Uncertainty

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take…

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Boost ROI: Tie Product Management to Growth

Boost Your ROI: Tie Product Management to Growth Goals

The Challenge: Disappointing Returns on Product Investments We have 8 new product lines to move to…

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Adapt your strategy

How to Navigate the New Normal: Adapt.

The spring of 2020 ushered in numerous unexpected shocks. The COVID-19 pandemic, business shutdowns, civil unrest,…

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Prepare for the Next Wave of COVID 19 Disruption

Where Do We Go From Here? Prepare for the Next Wave of COVID-19 Disruption

While timing will vary, the prospect of economies reopening post the COVID-19 pandemic is in sight….

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growing share in core markets

Growing Share in Your Core Markets

More and more frequently, B2B companies are making it a strategic priority to grow in core…

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Rapid Disruption and Power Dynamics

Fortify Your Business Against Rapid Change and Shifting Power Dynamics

Companies who achieve success with high-value products are inevitably faced with lower-priced competition when a new…

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Optimize Your Sales Force Design

Optimize Your Sales Force Design

For years we have advised clients across B2B industries on how to develop growth strategies and…

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Tipping the Scale Master Three Customer Relationship Competencies

Tipping the Scale: Master Three Customer Relationship Competencies to Elevate Your Game

As new competitors enter B2B markets, it becomes more difficult to maintain growth, profitability and stability….

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Is Your Sales Organization Equipped to Deliver Your Strategy?

Over the years at Blue Canyon we have worked closely with clients to develop strong growth…

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3 Pillars of a Winning Strategy

3 Pillars of a Winning Strategy: How to Drive Growth Over Time

When laying the foundations for profitable growth, short-term thinking can only get you so far. Capturing…

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Business Model Transformation

Business Model Transformation: How to Remain Competitive in a Shifting Marketplace

When markets evolve, businesses must transform to remain competitive. Executives should watch for and respond to…

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Old Way New Way

Do You Need to Transform Your Business Model?

When your industry undergoes significant change or your internal goals shift, you must seriously consider whether…

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B2B Distribution: Supplier Sourcing Strategies, Pt. 2

In part 2 of our blog B2B Distribution: Optimizing Your Product Portfolio, we identify 3 supplier…

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B2B Distribution Optimizing Your Product Portfolio

B2B Distribution: Optimizing Your Product Portfolio, Pt. 1

As a distributor in business-to-business (B2B) markets, expanding your product portfolio may seem like the quickest…

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US market entry into water industry

Manufacturer Considers US Market Entry into Water Industry

Challenge: An international plumbing fixture manufacturer had developed a new, revolutionary bathroom fixture technology that integrates…

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Industrial Gas Products Company Adjacent Market

Industrial Gas Company Identifies Adjacent Markets to Achieve Growth Goals

Challenge: An industrial company that supplies propellants, specialty gases, and alternative fuels was seeking new revenue…

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Home Decor Products Manufacturer

PE-Backed Home Décor Products Company Makes Quick Turnaround and Recaptures Market Share

Challenge: A PE-backed home décor products manufacturer with a strong position in the value segment and…

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Disruptive Technologies & Trends

New, Disruptive Technologies & Trends in Your Industry: Hype or Reality?

New, disruptive technologies and trends can provide opportunities for growth. But as an enterprise or business…

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New Ways to Drive Profitable Growth

Unlearning Untruths: Finding New Ways to Drive Profitable Growth

The concept of unlearning bad habits came up at a recent conference. Speakers and participants alike…

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Price Conflict Strategic Account Relationships

Is Price Conflict Disrupting Your Strategic Account Relationships?

Imagine that your company has put in place a bold new plan for growth. The plan…

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Non-Price Levers

How to Utilize Non-Price Levers to Resolve Price Conflict

In our previous blog, The 4 Sources of Price Conflict, we introduced a company opening a…

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Strategic Issues

Showing Symptoms of Strategic Issues? Call the Doctor!

Imagine two identical doctors. Both are seasoned professionals with many years of experience. However, one doctor…

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Growth Strategy

Growth Strategy: Steps to a Structured Decision

Business-to-business (B2B) companies are frequently pressured to identify the next business or market in which they can succeed…

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Planning Change and Leading Change

A senior human resources executive in a large manufacturing firm recently made the following comment at…

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