Innovation

3 paths to innovation-driven growth

3 Paths to Innovation-Driven Growth During Economic Uncertainty

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take…

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New Ways to Drive Profitable Growth

Unlearning Untruths: Finding New Ways to Drive Profitable Growth

The concept of unlearning bad habits came up at a recent conference. Speakers and participants alike…

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Capturing Value through Innovation Unsophisticated Customers

The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2

In Pt. 1 of this series, we introduced a business executive who reached out to Blue…

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Capturing Value through Innovation

The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1

After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…

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Monetization Models

Creating and Capturing More Value

With greater focus on product innovation today, business-to-business (B2B) executives are creating more value for their…

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Innovation

Breakout Growth: The Innovation Competency

Whether it be around an organization’s products, packaging, and/or processes, innovation continues to be a primary…

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