Breakout Growth: The Innovation Competency
Whether it be around an organization’s products, packaging, and/or processes, innovation continues to be a primary area of focus, because for many companies innovation is the key to driving top-line growth, competitive advantage, and shareholder value. However, creating a powerful innovation capability is no easy task. In Breakout Growth: The Innovation Competency, the author explains that in order for B2B enterprises to become innovation leaders, they need to move beyond innovation frameworks and programs to establishing a company-wide Innovation Competency. The paper defines four interrelated dimensions of Innovation Competency and shares how organizations can determine their position across each dimension.