Market Growth Strategy

Beyond Familiar and Emerging Markets: Are Frontier Markets Right for Your Growth Strategy?

Since the Great Recession, dramatic changes have occurred in centers of growth around the world. As a result, many executives are now asking us, “Where will growth come from?” and, “Is it the right move for us?” Determining where “the next China” is located for your business is not an easy question.

For any potential investment, it is necessary to evaluate new markets individually along multiple dimensions—not just market size and growth. In this white paper, Blue Canyon Partners outlines a number of dimensions that business-to-business companies should consider and demonstrates how to evaluate these elements using five country examples in Africa and Latin America.


The companion infographic provides a comparison of new markets to the United States, China, and Hong Kong by market size and growth, risk, competitiveness, and infrastructure:


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