Market Growth Strategy

Beyond Familiar and Emerging Markets: Are Frontier Markets Right for Your Growth Strategy?

Since the Great Recession, dramatic changes have occurred in centers of growth around the world. As a result, many executives are now asking us, “Where will growth come from?” and, “Is it the right move for us?” Determining where “the next China” is located for your business is not an easy question.

For any potential investment, it is necessary to evaluate new markets individually along multiple dimensions—not just market size and growth. In this white paper, Blue Canyon Partners outlines a number of dimensions that business-to-business companies should consider and demonstrates how to evaluate these elements using five country examples in Africa and Latin America.


The companion infographic provides a comparison of new markets to the United States, China, and Hong Kong by market size and growth, risk, competitiveness, and infrastructure:


Request this White Paper

Related Insights

Tipping the Scale Master Three Customer Relationship Competencies

Tipping the Scale: Master Three Customer Relationship Competencies to Elevate Your Game

As new competitors enter B2B markets, it becomes more difficult to maintain growth, profitability and stability. In many cases, similar offerings create a commoditized market...
Business Model Transformation

Business Model Transformation: How to Remain Competitive in a Shifting Marketplace

When markets evolve, businesses must transform to remain competitive. Executives should watch for and respond to signals that indicate the need to explore business model...
eCommerce Strategy

Setting the Foundation for an Effective B2B eCommerce Strategy

When it comes to eCommerce, it’s time for B2B suppliers to move from reactive to proactive. eCommerce can be a powerful lever to drive top-...