Over the past several years, business-to-business companies have recognized that Big Data should be managed and used, but struggle to create value and be rewarded from it. However, some visionaries have recognized how Big Data can be used to change the way they do business, rethink their business strategy, and enter into new businesses while driving value throughout the customer chain. In Creating New Data-Driven Business Models, authors David G. Hartman and Atlee Valentine Pope present cases studies that demonstrate how Big Data is being used to create value and highlight three important lessons learned along the way.