Big Data Business Models

Creating New Data-Driven Business Models for Profitable Growth

Over the past several years, business-to-business companies have recognized that Big Data should be managed and used, but struggle to create value and be rewarded from it. However, some visionaries have recognized how Big Data can be used to change the way they do business, rethink their business strategy, and enter into new businesses while driving value throughout the customer chain. In Creating New Data-Driven Business Models, authors David G. Hartman and Atlee Valentine Pope present cases studies that demonstrate how Big Data is being used to create value and highlight three important lessons learned along the way.

 

Request this White Paper

Related Insights

eCommerce Strategy

Setting the Foundation for an Effective B2B eCommerce Strategy

When it comes to eCommerce, it’s time for B2B suppliers to move from reactive to proactive. eCommerce can be a powerful lever to drive top-...
Digital Solutions, IoT, Digital Commerce, Advanced Data Analytics, Digital Strategy

Digital Solutions are Sweeping through the Cleaning Industry: Applying Lessons Learned to Your Industry

Across many industries, manufacturers and distributors are seeking approaches to create successful digital strategies. The cleaning industry—involving suppliers of large, complex equipment (e.g., filtration systems),...
B2B Brand Strategy

Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains

As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions can make a substantial contribution. Effective decisions about brands...
+
Industries
Across
+
Countries
+
Publications