Driving Growth through Monetization

To remain relevant among customers and to secure a leading position among competitors, business-to-business (B2B) companies are continuously innovating—launching new products or services, enhancing existing offerings with improved solutions, and/or evolving services surrounded with other capabilities. Despite the fact that these suppliers are creating more value, the issue of how to capture more value is often overlooked, ultimately leading to money left on the table.

In this paper, we discuss the interplay between value creation and value capture, the characteristics of different monetization models, and the opportunities available to suppliers and customers to adopt alternative monetization models. Throughout, we weave in current industry examples and end with a checklist that can be used to begin the process of enhancing your own organization’s revenue model.

Request this White Paper

Related Insights

eCommerce Strategy

Setting the Foundation for an Effective B2B eCommerce Strategy

When it comes to eCommerce, it’s time for B2B suppliers to move from reactive to proactive. eCommerce can be a powerful lever to drive top-...
Digital Solutions, IoT, Digital Commerce, Advanced Data Analytics, Digital Strategy

Digital Solutions are Sweeping through the Cleaning Industry: Applying Lessons Learned to Your Industry

Across many industries, manufacturers and distributors are seeking approaches to create successful digital strategies. The cleaning industry—involving suppliers of large, complex equipment (e.g., filtration systems),...
B2B Brand Strategy

Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains

As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions can make a substantial contribution. Effective decisions about brands...