Driving Growth through Monetization

To remain relevant among customers and to secure a leading position among competitors, business-to-business (B2B) companies are continuously innovating—launching new products or services, enhancing existing offerings with improved solutions, and/or evolving services surrounded with other capabilities. Despite the fact that these suppliers are creating more value, the issue of how to capture more value is often overlooked, ultimately leading to money left on the table.

In this paper, we discuss the interplay between value creation and value capture, the characteristics of different monetization models, and the opportunities available to suppliers and customers to adopt alternative monetization models. Throughout, we weave in current industry examples and end with a checklist that can be used to begin the process of enhancing your own organization’s revenue model.

Request this White Paper

Related Insights

Rapid Disruption and Power Dynamics

Fortify Your Business Against Rapid Change and Shifting Power Dynamics

Companies who achieve success with high-value products are inevitably faced with lower-priced competition when a new entrant comes along and creates a similar “good enough”...
A Guide to Building Share in Core Markets

Mitigate Your Growth Risks: A Guide to Building Share in Core Markets

It is often tempting to search for growth by entering adjacent markets, acquiring companies, developing new businesses, etc. These can be risky plays. At times,...
Tipping the Scale Master Three Customer Relationship Competencies

Tipping the Scale: Master Three Customer Relationship Competencies to Elevate Your Game

As new competitors enter B2B markets, it becomes more difficult to maintain growth, profitability and stability. In many cases, similar offerings create a commoditized market...