eCommerce

eCommerce in Business-to-Business Markets: Value Creation and Market Disruption in the United States and China

Albeit eCommerce has been a topic of discussion for many years, this channel has recently begun to permeate an increasing number of once insulated business-to-business (B2B) industries. What slowly started in more consumer-like B2B markets is now creating a ripple effect within the B2B environment, raising the threat of widespread disruption. This paper closely examines the evolving B2B eCommerce environment in the United States and compares it to how this model is developing in China.

 

 

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