Growth Opportunities

Finding New Pathways to Profitable Growth

Identification of the most promising new markets, customer segments, and product and service offerings is critical to sustained profitable growth. The Opportunity-Fit Methodology described in this paper provides a convenient way for business-to-business corporations to compare and select from among the numerous and widely-diverse growth options that are candidates for investment funding. This methodology allows for comparisons among options that involve new geographic markets, new products and services, and new customer segments, in various combinations. The paper also describes how careful attention paid to the customer chains involved in the business-to-business markets under consideration can help to ensure that the maximum benefits are realized from the application of this methodology.

 

Request this White Paper

Related Insights

Rapid Disruption and Power Dynamics

Fortify Your Business Against Rapid Change and Shifting Power Dynamics

Companies who achieve success with high-value products are inevitably faced with lower-priced competition when a new entrant comes along and creates a similar “good enough”...
A Guide to Building Share in Core Markets

Mitigate Your Growth Risks: A Guide to Building Share in Core Markets

It is often tempting to search for growth by entering adjacent markets, acquiring companies, developing new businesses, etc. These can be risky plays. At times,...
Tipping the Scale Master Three Customer Relationship Competencies

Tipping the Scale: Master Three Customer Relationship Competencies to Elevate Your Game

As new competitors enter B2B markets, it becomes more difficult to maintain growth, profitability and stability. In many cases, similar offerings create a commoditized market...