The Challenge: Our client had historically grown successfully in the heavy-duty vehicle equipment market, but had recently seen its market share slipping. Blue Canyon worked with the client to gain an in-depth understanding of the heavy-duty vehicle equipment industry in order to identify potential growth opportunities.

Assessment: Blue Canyon undertook a comprehensive study of the industry, examining each of its segments: for-hire truck load, private fleets, and full service leasing fleets. In the study, Blue Canyon constructed detailed forecasts of growth opportunity for each individual market segment and also determined the key factors that will drive the purchase decisions of important market participants.

Strategic Solution: Blue Canyon interviewed over one hundred senior industry executives over the course of the study. Based on these interviews, Blue Canyon was able to develop detailed insights into the factors that drove success within each market segment.

Results: Blue Canyon recommended which segments to target and helped the client create Go-to-Market strategies appropriate for each targeted segment.