Market Segments
Where to Go, and Why? How to Prioritize Your Opportunities
Business executives and managers face the same daunting questions every day: Where should I focus my…
A Major Security Provider Develops an eCommerce Sales Growth Strategy
Challenge: A major security solutions and products provider with a strong distribution network experienced eCommerce sales…
A Deeper Approach to Segmentation: 3 Steps to Develop Application-Based Segmentation
Many business-to-business organizations segment their marketplace based on easily discernable attributes—such as industry, size, and/or location—and…
How Much Will Your Customers Pay?
In today’s two percent economy, business-to-business companies are challenged to grow. As such, many of these…
Measuring the Market: The Foundation of a Strong Growth Strategy
Blue Canyon frequently addresses a number of growth topics, ranging from channel strategies to pricing. One…