application-based-segmentation

A Deeper Approach to Segmentation: 3 Steps to Develop Application-Based Segmentation

Many business-to-business organizations segment their marketplace based on easily discernable attributes—such as industry, size, and/or location—and use these segments to design their marketing and sales strategies. Yet, what’s often missing is a segmentation approach to accommodate for the different variations on how the customer applies a solution to meet their needs. Rudimentary segmentation that fails to address these variations results in suboptimal sales performance and poor customer experiences.

In this white paper, we will provide you with our insights and best practices on how to account for the specific, perhaps changing, needs of all players in your customer chain given the varying applications of your offering. In addition, we will outline industry examples of how application-based segmentation is devised and implemented.

Request this White Paper

Related Insights

eCommerce Strategy

Setting the Foundation for an Effective B2B eCommerce Strategy

When it comes to eCommerce, it’s time for B2B suppliers to move from reactive to proactive. eCommerce can be a powerful lever to drive top-...
Digital Solutions, IoT, Digital Commerce, Advanced Data Analytics, Digital Strategy

Digital Solutions are Sweeping through the Cleaning Industry: Applying Lessons Learned to Your Industry

Across many industries, manufacturers and distributors are seeking approaches to create successful digital strategies. The cleaning industry—involving suppliers of large, complex equipment (e.g., filtration systems),...
B2B Brand Strategy

Customer-Written Plans for Brands and Pricing: Positioning for Success in Complex Customer Chains

As suppliers to business markets face shareholder demands for top-line-driven profitable growth, brand and pricing decisions can make a substantial contribution. Effective decisions about brands...
+
Industries
Across
+
Countries
+
Publications