How Much Will Your Customers Pay? And How Can You Capture This Value?

Two common, high-level questions we often receive from clients around pricing are:

How much will our customers pay?
How can we capture this value?

In the business-to-business realm, the answers to these questions are not easy nor is the approach to finding one-size-fits-all answers. Companies deal with many business and market complexities, from different markets/geographies to different product applications to many different stakeholders. This paper offers an in-depth exploration into how to better understand market segments to set an optimal pricing strategy.

Request this White Paper

Related Insights

Fortify Your Business Against Rapid Change and Shifting Power Dynamics

Companies who achieve success with high-value products are inevitably faced with lower-priced competition when a new entrant comes along and creates a similar “good enough”...

Mitigate Your Growth Risks: A Guide to Building Share in Core Markets

It is often tempting to search for growth by entering adjacent markets, acquiring companies, developing new businesses, etc. These can be risky plays. At times,...

Tipping the Scale: Master Three Customer Relationship Competencies to Elevate Your Game

As new competitors enter B2B markets, it becomes more difficult to maintain growth, profitability and stability. In many cases, similar offerings create a commoditized market...