Segmentation & Value Proposition
Business Model Transformation: How to Remain Competitive in a Shifting Marketplace
When markets evolve, businesses must transform to remain competitive. Executives should watch for and respond to…
Where to Go, and Why? How to Prioritize Your Opportunities
Business executives and managers face the same daunting questions every day: Where should I focus my…
Manufacturer Considers US Market Entry into Water Industry
Challenge: An international plumbing fixture manufacturer had developed a new, revolutionary bathroom fixture technology that integrates…
PE-Backed Home Décor Products Company Makes Quick Turnaround and Recaptures Market Share
Challenge: A PE-backed home décor products manufacturer with a strong position in the value segment and…
Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 2)
In Pt. 2, we continue with a closer look at the 3 key questions to ask…
Launching Revolutionary Products in Slow-Changing Markets: Who to Target? What to Charge? When to Launch? (Pt. 1)
What makes a product or service revolutionary? Its cost/pricing structure, its impact on end-users, its potential…
Medical Supplies Company Introduces Higher Value Offerings through Segmentation and Pricing Strategy
Challenge: A global medical supplies company was seeking to obtain sustainable bottom line growth by changing…
Evolve Your Brand Architecture
Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are…
Needs-Based Segmentation: Unlocking Growth
The foundation for any successful growth strategy is knowing your market. Unfortunately, many business-to-business (B2B) companies…
eCommerce Disruption in Business-to-Business Markets
The world of business-to-business (B2B) eCommerce is fast-evolving. B2B buyers are increasingly demanding the same online…
Understanding the Shifts in Customer Segmentation
It’s important to establish needs-based segmentation for indirect and direct customers. As we have previously discussed,…
Identifying and Responding to eCommerce Disruption: A Guide for B2B Suppliers
The world of business-to-business (B2B) eCommerce is fast-evolving. B2B buyers are increasingly demanding the same online…
A Deeper Approach to Segmentation: 3 Steps to Develop Application-Based Segmentation
Many business-to-business organizations segment their marketplace based on easily discernable attributes—such as industry, size, and/or location—and…
Growth Strategy for Data Aggregator in the Electrical Industry
The Challenge: An electrical industry data aggregator needed to evaluate the future viability of its business…
How Much Will Your Customers Pay?
In today’s two percent economy, business-to-business companies are challenged to grow. As such, many of these…
Three Approaches to Overcome Adoption Barriers
Suppliers often face high adoption barriers as more complex, critical equipment (such as transfer switches, generators…
Do you Have a Disconnect with Your Customers? Reclaim Your Value Proposition
There are instances where an organization doesn’t need to create an innovative, new offer. Rather a prime…
An Approach to Rethinking Segmentation
In many business-to-business organizations we have seen segmentation that is no longer relevant, implemented many years…
Is it Time to Rethink Segmentation?
Knowing your market is fundamental to developing a growth strategy. Knowing the different customers that make…
Is it Time to Rethink Segmentation?
Is your organization’s segmentation effective? Is your organization segmenting on customer needs/purchase behaviors? Does your organization’s…
Home Appliance Manufacturer Increases Market Penetration
The Challenge: A leading home appliance manufacturer sought to increase U.S. residential market penetration. While the client…
Growing Market Share in the Process Automation Market
The Challenge: Our client wanted to grow its market share to double digits in five years…
Targeting Market Segments for Supplies Wholesaler
The Challenge: Our client, a wholesaler of supplies to various resellers, was looking to evaluate and…
Expanding The Market For High Tech Devices
The Challenge: Our client acquired a company that manufactured an extremely expensive, high tech piece of…
Turn Your Customer Into A Partner
Most companies invest a significant level of resources in activities designed to identify business partners and…
CoDestiny Relationships With Government
America’s governmental institutions face many more changes in the years to come. A major part of…
Finding New Pathways to Profitable Growth
Identification of the most promising new markets, customer segments, and product and service offerings is critical…
New Service Exploration For Industrial Products Distributor
The Challenge: A $5 billion industrial products distributor was charged with developing new, value-added services with…