Blog
New, Disruptive Technologies & Trends in Your Industry: Hype or Reality?
New, disruptive technologies and trends can provide opportunities for growth. But as an enterprise or business…
3 Goals to Successfully Listen to the Marketplace
At a recent suppliers’ conference, one of our clients looked at the phones, tablets, and laptops…
How to Thrive in a Disruptive World
More and more business-to-business (B2B) markets are undergoing dramatic transformation, upending entire market structures, and threatening…
How to Get Extraordinary Customer Insights
What is good insight from a B2B customer and how do you get it? Voice of Customer…
Asking Good Questions Leads to Having Best-in-Class Customers
In a workshop with a client’s supply chain executives, we were discussing the attributes of a…
Accelerate Top- and Bottom-Line Growth with an Effective Pricing Strategy
Pricing is a powerful lever to accelerate top- and bottom-line growth. A well thought out pricing…
Customizing Your Branding & Pricing Strategies to the Needs of Your Customers
Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….
Shaping the Perspective of Your Customer’s Experience
Leading academics, business researchers, and practitioners from best practice companies often conclude that paying attention to…
5 Key Themes in B2B eCommerce
Although eCommerce has been a disruptive force across many business-to-consumer (B2C) markets, for many business-to-business (B2B)…
How to Succeed with Chinese B2B Customers Today
A number of our business-to-business (B2B) clients are now needing to take a long-term look at…
Unlearning Untruths: Finding New Ways to Drive Profitable Growth
The concept of unlearning bad habits came up at a recent conference. Speakers and participants alike…
The Strategic Rationale for Expanding Your Product Portfolio to Serve More Price-Sensitive Segments
Various market pressures can lead business-to-business (B2B) companies with premium offerings to expand their product portfolios…
How to Create Positive Pricing Experiences
Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about…
The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2
In Pt. 1 of this series, we introduced a business executive who reached out to Blue…
The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1
After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…
The 4 Major Roadblocks of Digital Transformation in Industrials/ Manufacturing
Most business-to-business (B2B) manufacturing leaders understand the importance of digital transformation. They’re open to exploring how…
How to Utilize Non-Price Levers to Resolve Price Conflict
In our previous blog, The 4 Sources of Price Conflict, we introduced a company opening a…
Business Services: Building Successful B2B Customer Relationships
As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There…
The 4 Sources of Price Conflict
Your company has put in place a bold new plan for growth. The plan involves opening…
How to Define an Industrial Internet of Things (IIoT) Strategy
Industrial Internet of Things (IIoT), the fascinating vision of a world in which all manner of…
Evolve Your Brand Architecture
Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are…
Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address
In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…
B2B Business Services: Mapping the Customer Chain
In the B2B business services world, change is common. Markets experience change in the form of…
Needs-Based Segmentation: Unlocking Growth
The foundation for any successful growth strategy is knowing your market. Unfortunately, many business-to-business (B2B) companies…
eCommerce Disruption in Business-to-Business Markets
The world of business-to-business (B2B) eCommerce is fast-evolving. B2B buyers are increasingly demanding the same online…
Hitting the Wall in China, Pt. 2
In Pt. 1 of this series, we offered one explanation for reaching an underwhelming market share…
Hitting the Wall in China, Pt. 1
For decades, U.S. companies—like those Blue Canyon advises—have lamented the fact that China’s B2B customers don’t…
The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…
The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2
Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…