Blog

Customer Insights

How to Get Extraordinary Customer Insights

What is good insight from a B2B customer and how do you get it? Voice of Customer…

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Good Questions Best-in-Class Customers

Asking Good Questions Leads to Having Best-in-Class Customers

In a workshop with a client’s supply chain executives, we were discussing the attributes of a…

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Effective Pricing Improvement Strategy to Accelerate Growth

Accelerate Top- and Bottom-Line Growth with an Effective Pricing Strategy

Pricing is a powerful lever to accelerate top- and bottom-line growth. A well thought out pricing…

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Customizing Your Branding and Pricing Strategies to the Needs of Your Customers

Customizing Your Branding & Pricing Strategies to the Needs of Your Customers

Branding and pricing are two of the most important strategies driving success in business-to-business (B2B) markets….

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Customer Experience

Shaping the Perspective of Your Customer’s Experience

Leading academics, business researchers, and practitioners from best practice companies often conclude that paying attention to…

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5 Key Themes in B2B eCommerce

Although eCommerce has been a disruptive force across many business-to-consumer (B2C) markets, for many business-to-business (B2B)…

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5 Key Themes in B2B eCommerce

Although eCommerce has been a disruptive force across many business-to-consumer (B2C) markets, for many business-to-business (B2B)…

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Chinese B2B Customers

How to Succeed with Chinese B2B Customers Today

A number of our business-to-business (B2B) clients are now needing to take a long-term look at…

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New Ways to Drive Profitable Growth

Unlearning Untruths: Finding New Ways to Drive Profitable Growth

The concept of unlearning bad habits came up at a recent conference. Speakers and participants alike…

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Expanding Your Product Portfolio for Price-Sensitive Segments

The Strategic Rationale for Expanding Your Product Portfolio to Serve More Price-Sensitive Segments

Various market pressures can lead business-to-business (B2B) companies with premium offerings to expand their product portfolios…

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Positive Pricing Customer Experience

How to Create Positive Pricing Experiences

Can the topic of price actually enhance the business-to-business (B2B) customer experience? We’re not talking about…

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Capturing Value through Innovation Unsophisticated Customers

The Challenge of Capturing Value through Innovation: Unsophisticated Customers, Pt. 2

In Pt. 1 of this series, we introduced a business executive who reached out to Blue…

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Capturing Value through Innovation

The Challenge of Capturing Value through Innovation: Show Them the Money, Pt. 1

After reading CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, a business executive…

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roadblocks digital transformation

The 4 Major Roadblocks of Digital Transformation in Industrials/ Manufacturing

Most business-to-business (B2B) manufacturing leaders understand the importance of digital transformation. They’re open to exploring how…

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Non-Price Levers

How to Utilize Non-Price Levers to Resolve Price Conflict

In our previous blog, The 4 Sources of Price Conflict, we introduced a company opening a…

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Business Services B2B Customer Relationships

Business Services: Building Successful B2B Customer Relationships

As human beings, we rely on strong and lasting relationships to fulfill our personal happiness. There…

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The 4 Sources of Price Conflict

The 4 Sources of Price Conflict

Your company has put in place a bold new plan for growth. The plan involves opening…

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IIoT Strategy

How to Define an Industrial Internet of Things (IIoT) Strategy

Industrial Internet of Things (IIoT), the fascinating vision of a world in which all manner of…

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Brand Architecture

Evolving Your Brand Architecture With The Market

Blue Canyon has begun to see a shift in the attention that business-to-business (B2B) companies are…

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Commercializing Your IoT Offering

Commercializing Your Internet of Things (IoT) Offer: Key Questions to Address

In business-to-business (B2B) markets, we are seeing an overabundance of trend setting technology platforms—from eCommerce to…

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B2B Business Services Customer Chains

B2B Business Services: Mapping the Customer Chain

In the B2B business services world, change is common. Markets experience change in the form of…

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Needs-Based Segmentation Unlocking Growth

Needs-Based Segmentation: Unlocking Growth

The foundation for any successful growth strategy is knowing your market. Unfortunately, many business-to-business (B2B) companies…

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eCommerce Disruption

eCommerce Disruption in Business-to-Business Markets

The world of business-to-business (B2B) eCommerce is fast-evolving. B2B buyers are increasingly demanding the same online…

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Doing business in China

Hitting the Wall in China, Pt. 2

In Pt. 1 of this series, we offered one explanation for reaching an underwhelming market share…

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Hitting the Wall in China

Hitting the Wall in China, Pt. 1

For decades, U.S. companies—like those Blue Canyon advises—have lamented the fact that China’s B2B customers don’t…

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Guidelines for Managing Disruption

3 Guidelines for Managing Disruption

As the U.S. economy continues to expand, and with acquisition multiples hovering at an all-time high,…

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Internet of Things (IoT) Monetization Commercialization

The Impact of Internet of Things (IoT) on Manufacturing: Monetization and Commercialization, Pt. 3

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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The Impact of Internet of Things (IoT) on Manufacturing IoT Acceleration and Key Challenges to Address, Pt. 2

The Impact of Internet of Things (IoT) on Manufacturing: IoT Acceleration and Key Challenges to Address, Pt. 2

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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Internet of Things IoT Strategy

The Impact of Internet of Things (IoT) on Manufacturing: Defining a Strategy, Pt. 1

Atlee Valentine Pope, President and CEO of Blue Canyon Partners, recently chaired a panel discussion among…

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Acquisition Strategy

3 Essential Elements to a Successful M&A Strategy, Pt. 2

In Pt. 1 of this series, we detailed the first of three key elements that needs…

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